Senior Marketing

Overview of the Role

The role of Senior Marketing is to lead brand‑level media planning, media buying and social media execution in partnership with external agencies. This role is responsible for planning, briefing and optimising media and social campaigns to drive brand awareness, engagement, local relevance and business impact while ensuring consistency with the brand strategy.

Responsibilities

• Lead brand‑level media buying and social media execution in close partnership with external agencies.
• Own the end‑to‑end media planning process, including briefing media agencies, evaluating channel recommendations, managing budgets, and ensuring optimal allocation across platforms.
• Work closely with agency partners to review media plans, drive efficiencies, monitor pacing, and continuously optimise campaigns based on performance insights.
• Analyse campaign performance and provide insights on media metrics and return on investment.
• Manage the brand’s social media presence with the support of a social media agency to drive engagement and buzz.
• Set strategic direction for social, approve content calendars, oversee content creation, and ensure all social communication aligns with brand guidelines.
• Oversee both always‑on and campaign‑led social activity, driving engagement, reach, and relevance across platforms.
• Act as the primary point of contact for media and social agencies, setting clear expectations, KPIs, and deliverables.
• Collaborate with other marketing channels, digital marketing, M&S brand principal, merchandising and buying teams across fashion and food.
• Stay informed on evolving media trends, platform developments, and emerging opportunities, and proactively recommend new approaches to strengthen brand visibility and effectiveness.

Required Skills

• Hands‑on experience with media channels including META, YouTube, TikTok, Snapchat, Programmatics.
• Experience delivering OOH campaigns.
• Experience using social analytics, platform insights and planning tools.
• Comfortable using BI and reporting tools.
• Ability to evaluate content performance using engagement, reach, views and audience growth metrics.
• Ability to consolidate multi‑channel data into clear performance dashboards.
• Experience of campaign optimisation, budget pacing, spend reconciliation.
• Knowledge of ad operation processes, tagging, pixels and tracking set‑up as well as platform policies.
• Bachelor’s degree in business, Marketing or a related field.
• Arabic speaker is an advantage.

What Equips You for the Role

• 7+ years of experience in brand marketing, media planning, or integrated marketing roles.
• Proven hands‑on experience managing media buying and social media agencies.
• Strong understanding of brand‑level media strategy.
• Solid knowledge of digital media metrics, attribution, and campaign measurement.
• Experience reviewing and optimising media plans across multiple channels.
• Ability to translate business and brand objectives into clear agency briefs.
• Strong analytical skills with the ability to interpret data and turn insights into action.
• High attention to detail with strong budget and timeline management skills.
• Excellent communication, presentation, and stakeholder management abilities.
• Experience managing multiple projects and campaigns simultaneously.
• High standards for brand consistency and quality of execution.