Sr. Marketing Director, Omnichannel

About

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Omnichannel Marketing Director - REMOTE. In this role, you will be instrumental in devising and implementing integrated omnichannel marketing strategies that communicate effectively with patients, healthcare professionals, and stakeholders throughout the customer journey. Your focus will be on creating cohesive data-driven experiences across various channels to ensure consistent messaging and maximize impact. This position involves building strong collaborations within different teams and managing complex omnichannel initiatives that maintain compliance with regulatory standards. Your leadership will contribute significantly to shaping a patient-centric marketing approach.

Accountabilities

• Develop and lead comprehensive omnichannel marketing strategies across multiple disease states.
• Design and orchestrate integrated customer experiences across digital and non-digital channels.
• Partner closely with HCP marketing, patient marketing, and commercial teams.
• Lead planning, execution, and optimization of omnichannel campaigns.
• Oversee development and governance of omnichannel content and assets.
• Manage media and channel strategy in partnership with agencies.
• Leverage data and analytics to measure performance and optimize engagement.
• Collaborate on defining KPIs, dashboards, and reporting frameworks.
• Lead agency partners in execution and content development.
• Support patient engagement initiatives and advocacy partnerships.

Requirements

• Bachelors degree in Business Administration, Marketing, or related field; Masters preferred.
• At least 15 years of experience in marketing or commercial roles in biopharma.
• Experience developing and executing omnichannel strategies across multiple audiences.
• Proven track record in supporting product launches through integrated marketing.
• Strong leadership and influence skills across cross-functional teams.
• Deep understanding of digital marketing, CRM, and analytics.
• Experience managing agencies, vendors, and complex projects.
• Excellent verbal and written communication skills.
• Understanding of FDA regulations and pharmaceutical marketing requirements.

Benefits

• Competitive salary range of $181,000 - $226,000.
• Discretionary annual target bonus.
• Stock options and Employee Stock Purchase Plan (ESPP).
• 401k match program.
• Top-notch health insurance plans including medical, dental, and vision.
• 20 days of PTO plus 10 paid holiday days.
• Winter company shutdown.
• Inclusive and flexible remote work environment.