Sr. Marketing Manager (Lead Gen and Strategy) (Remote 49458867995)

Location: Remote (LATAM and South Africa) Contract: Independent Contractor Schedule: Full-Time, Monday-Friday, CST About the Client

Our client is a proud fourth-generation, family-owned company with a century-long legacy in the logistics and moving industry. Founded in 1924, they have grown into one of the top-performing agents for a major national van lines network. Their mission is to deliver personalized, reliable moving and storage solutions built on a commitment to quality and customer satisfaction. Role Overview: The Strategic Builder

While the company is 100 years old, the marketing function is essentially a startup environment. There are no pre-existing SOPs, no playbooks, and no established marketing infrastructure.

We are seeking a Senior Marketing Manager to act as a team of one to build this department from the ground up. This is a role for a high-level executor who is comfortable getting their hands dirty for the first 1-2 years while advising the company on long-term strategy. You will partner closely with the Sales team to build funnels, create referral partnerships, and drive a shotgun approach to increasing high-quality leads. Key Responsibilities I. Marketing Strategy & Advisory • Foundational Build: Advise leadership on the overall marketing direction and build the structure, SOPs, and playbooks for the department from scratch. • Funnel Architecture: Create and implement end-to-end funnels designed to capture new business and move prospects through the lifecycle. • Collaborative Lead Gen: Work hand-in-hand with the Sales team to ensure marketing efforts directly result in increased business and qualified opportunities. II. HubSpot & Data Management • CRM Mastery: Act as the internal expert for HubSpot (both Sales and Marketing hubs), ensuring data integrity and optimizing the platform for lead tracking. • Analytics & Reporting: Utilize Google Analytics to track performance and provide data-driven insights to ownership. • SEO/SEM Strategy: Manage organic and paid search strategies to increase visibility and inbound traffic. • Organic Growth: Focus on the organic development of leads through referral partnerships and strategic networking rather than relying solely on paid media or PPC. • Email Campaigns: Design and execute high-impact email marketing campaigns to reach prospects and nurture existing relationships. • Social Presence: Maintain a consistent baseline presence on LinkedIn and Facebook to build brand credibility. • Collateral Maintenance: Own and maintain all marketing collateral, ensuring the brand’s 100-year legacy is represented professionally across all assets. Required Skills & Qualifications • Experience: 8-10 years of professional marketing experience. We are looking for a senior‑level doer rather than a delegator. • Background: Proven track record in small businesses or startups where you were required to be scrappy and build processes from zero. • HubSpot Expert: Complete fluency in HubSpot Sales and Marketing hubs is non‑negotiable. • Technical Proficiency: Strong hands‑on experience with Google Analytics, SEO/SEM, and basic creative tools like Canva. • Communication: Exceptional English fluency and the ability to advise executive leadership with confidence and clarity. Candidate Vetting (What We Are NOT Looking For) • No Large Agency Backgrounds: We are not looking for candidates who have spent their careers in large agencies or managing large teams of specialists. • No Pure Delegators: If your most recent experience is primarily managing people or delegating tasks, this is not the right fit. You must be willing to execute the work personally. • No Social-Only Experts: We need a 360-degree marketer, not a specialist who only understands social media management. Why This Role?

This is a rare opportunity to take a 100-year-old brand and define its modern marketing identity. You will have a direct seat at the table with ownership, the autonomy to build your own systems, and the potential to scale a team once the foundational work is complete.

#J-18808-Ljbffr