Sr. Product Marketing Manager

About QEP

QEP is a leading global provider of high quality, innovative and value-driven flooring and installation solutions.

Job Summary

We are searching for a hardworking individual with passion and experience that is ready to take the lead as a Sr. Product Marketing Manager, based in our Boca Raton, Florida location! We’d love to learn from your experience and also share with you all of ours.

As a Sr. Product Marketing Manager for QEP’s portfolio of flooring tools and related products, you will lead our product management & development activities and be responsible for presenting our products in ways that will strengthen our brand and boost sales through product innovation, merchandising, and pricing strategies.

What You Will Be Doing

• Lead go-to-market planning and execution for new product introductions, including pricing strategy, channel strategy, and promotional plans.
• Develop and execute comprehensive product marketing strategies to support business objectives, including product launches, line extensions, and lifecycle management.
• Partner closely with product management to translate product features into clear, differentiated customer value propositions.
• Work with the product management team to align the roadmap with all market opportunities.
• Conduct market research and competitive analysis to identify trends, opportunities, and threats within the flooring tools industry.
• Create and manage high-impact marketing materials, including packaging, sell sheets, catalogs, digital content, and in-store merchandising.
• Collaborate with sales teams to develop tools and programs that drive sell-in and sell-through across key retail and distribution partners.
• Support major retail accounts (e.g., big-box and specialty flooring channels) with tailored marketing programs and content.
• Analyze product performance, campaign effectiveness, and customer insights to optimize marketing strategies and improve ROI.
• Manage digital marketing initiatives, including SEO/SEM, content marketing, and social media campaigns to increase product visibility and demand.
• Oversee agency partners and vendors as needed for creative development, packaging, and campaign execution.
• Ensure brand consistency and alignment across all marketing channels and touchpoints.
• Work cross-functionally with operations, supply chain, and customer service to ensure successful product launches and ongoing support.
• Analyze competitors and develop differentiation strategies
• Gather and synthesize customer insights

Your Fundamental Qualities

It’s never just a job at QEP, it’s a way of life. We live and breathe our core values which is the FABRIC of who we are: Focus, Accountability, Boldness, Respect, Improvement, and Care. To join our team, you will possess these qualities:

• Bachelor's degree in marketing, business administration, or a related field. MBA or advanced degree is a plus.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Proven experience (five plus years) as a Product Marketing Manager or similar role, preferably in the flooring industry.
• Solid understanding of flooring tool products, their applications, and the competitive landscape.
• Experience developing marketing materials and product packaging.
• Demonstrated success in developing and executing marketing strategies and campaigns that drive business growth.
• Strong analytical skills and the ability to interpret market research and data to drive actionable insights.
• Excellent written and verbal communication skills, with the ability to create persuasive marketing materials and present ideas effectively.
• Familiarity with marketing automation tools and CRM systems.
• Strong leadership skills and the ability to work collaboratively with cross-functional teams.
• Regularly lift and/or move up to 20 pounds and occasionally lift/or move up to 30 pounds.

Why Work With Us

Our global presence is built on teamwork. Let’s start building the future together!

QEP offers a highly competitive total compensation package with meaningful benefits programs for our employees and their families geared toward wellness, financial protection, and retirement savings.

At QEP, we are committed to creating an environment where we can all be proud to work and be our best. Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.