Sr. Product Marketing Manager

Requirements

• Bachelor’s degree in marketing, advertising, communications or related field
• 5+ years’ experience in strategic or product marketing roles with a focus on B2B and healthcare
• Proven communication skills in writing, presentation development, and collateral creation
• High proficiency with MS Office (Excel, Word, Outlook, PowerPoint) and familiarity with SharePoint and content management systems
• Strong ability to translate product features into easily understood, value-driven messages
• Commercially inclined, data-driven, and results-oriented mindset

Responsibilities

• Lead go-to-market strategy and execution to drive awareness and qualified leads among health system executives.
• Develop and own end-to-end omni-channel marketing campaigns across digital, social, email, and traditional channels.
• Write and produce high-quality content including web copy, email campaigns, thought leadership pieces, reports, and sales enablement materials.
• Analyze marketing and campaign performance data to optimize strategies and deliver clear, executive-level reporting showing impact and ROI.
• Collaborate with Product, Research, and Sales teams to ensure market insights inform product positioning and messaging.
• Design segmentation strategies to align messaging with commercial objectives.
• Execute CRM and email marketing campaigns that nurture leads and drive conversion.
• Ensure brand consistency and voice across all marketing activities.
• Utilize Salesforce analytics to guide strategic decisions and performance improvements.
• Serve as THMA’s RaaS Brand SME, supporting team members with guidance on strategic campaign execution.

Benefits

Skills