Growth Sr. Product Marketing Manager

About

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying.

We’re looking for a strategic and execution‑minded Growth Sr. Product Marketing Manager to join our Product Marketing team and help accelerate Klaviyo’s product‑led growth motion. In this role, you’ll focus on self‑serve growth across the PLG funnel, with an emphasis on free‑to‑paid conversion, cross‑sell, and funnel optimization. You’ll partner closely with Product, Lifecycle Marketing, Web, and Data teams to design and execute growth initiatives that help customers discover value faster and expand their use of Klaviyo.

Responsibilities

• Define growth opportunities across the PLG funnel, from activation through conversion and expansion.
• Partner with Product teams to shape and execute growth initiatives and experiments.
• Develop hypotheses, success metrics, and messaging to support free‑to‑paid conversion.
• Optimize key user journeys, including post‑sign‑up onboarding, in‑product education, and upgrade moments.
• Craft growth‑focused positioning and messaging tailored to user intent and lifecycle stage.
• Support cross‑sell initiatives by defining value narratives and in‑product education across the product portfolio.
• Partner with Lifecycle Marketing and Web teams to align in‑product, lifecycle, and website experiences.
• Translate learnings from experiments into repeatable growth plays and best practices.

Requirements

• 5+ years of experience in Product Marketing, Growth Marketing, or related roles, working on product‑led or self‑serve SaaS products.
• Strong understanding of growth funnels, experimentation, and conversion optimization.
• A strong bias toward action — you move quickly from insight to execution and learn through iteration.
• Comfortable operating in ambiguity and making progress with imperfect information.
• Oriented toward outcomes and impact, not just plans or process.
• Data‑informed and curious, using insights to prioritize, test, and refine ideas.
• Collaborative and effective at influencing cross‑functional partners to move work forward.
• Thrive in a fast‑paced, dynamic environment and enjoy building and iterating quickly.

Compensation & Benefits

• Base Pay Range (US locations): $116,000 — $174,000 USD.
• Total compensation may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign‑on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.