State Trade Marketing Lead

Job Tittle : State Trade Customer Marketing Manager

Education : MBA or relevant preferred

Location : Mumbai

Experience : Minimum 4-7 years in trade marketing role in FMCG industry

Job Responsibilities

Key Accountabilities

Trade Marketing Operations

• Co-create trade marketing plans in coordination with Sales teams & Regional Marketing Manager. • Take charge of ensuring excellent outlet execution of trade marketing plans and PICOS across channels – off-trade and on-trade - taking assistance of sales teams or external vendors where required. • Identify along with Sales teams and Data Analytics the right set of outlets for Visibility and Promo activations. • Oversee and manage brand merchandise & assets in godowns; coordinate effective utilization of the same at the points of sale or where required. • Arrange for and coordinate with external manpower from various agencies where required for execution of TM programs. • Ensure Sales Assets like visicoolers are utilized effectively - proper deployment in correct outlets;

proper placement withinoutlets;

stocking as per agree planogram. • Provide on-ground support for Brand team-led activations and events.

Vendor Management

• Maintain healthy working relationship and lead strategic partnerships with the key vendors providing various trade marketing related products and services (retail design, displays, gift articles, key chains etc.) • Identify and partner with various manpower and event agencies to conduct large scale events within defined budget • Invite quotations for the requirements from the vendors/partners. Conduct field visits and technical evaluation of the vendors as per defined quality parameters and metrics. • Partner with procurement team to drive negotiation with vendors and conduct auction for procuring big ticket or frequently used products/services in minimum cost by leveraging competitive market and pricing • Ensure timely payment to the vendors as per defined SLA.

Stakeholder Management

• Coordinate with State sales team to collate sales data points about UBL and competitor products to execute the trade marketing plans • Collaborate with the Regional Sales & Marketing Teams for new brand launches and market activation initiatives. Plan for trade marketing initiatives to successfully realize the defined sales targets by ensuring last mile execution. • Coordinate with finance team for submission of vendor bills, process and payment approvals, ensuring timely payment to the vendors and resolving vendor related queries