Strategic Marketing Manager

About

Calvetti Ferguson is a leading CPA and advisory firm that's more than just numbers. We're a team of passionate professionals dedicated to empowering businesses and individuals to achieve their financial goals. Join us to thrive in a collaborative environment where you can advance your career, enhance your skills, and make a real impact.

About the Role

The Strategic Marketing Manager is a pivotal leadership role that will significantly contribute to the firm's growth and revenue through innovative content and digital marketing initiatives. As a key partner to the Chief Marketing Officer (CMO), you will ensure that all marketing efforts support our business objectives.

The ideal candidate will be a strategic thinker capable of translating intricate service offerings into engaging marketing campaigns that attract qualified leads. You will also play a crucial role in mentoring junior team members and fostering a high‑performing team.

Responsibilities

• Strategy & Planning: Develop and implement comprehensive content and digital marketing strategies aligned with the firm’s objectives.
• Campaign Management: Oversee the entire lifecycle of multi‑channel marketing campaigns, from conception and content development to launch and performance evaluation.
• Content Creation: Supervise the production of impactful content, including case studies, white papers, blog posts, and website copy, ensuring optimal lead generation.
• Digital Marketing: Collaborate with the brand & events team to enhance the firm’s digital presence, including SEO, SEM, and website management to boost brand visibility and increase inbound traffic.
• Performance Measurement: Utilize data analytics to monitor key performance indicators (KPIs) and provide regular insights on campaign effectiveness and return on investment (ROI).
• Leadership & Mentorship: Lead, mentor, and guide the Go to Market Coordinator to ensure professional growth and the successful execution of daily operations.

Qualifications

• Experience: Minimum of 3–5 years in a digital marketing or content strategy role with a proven record of success.
• Accounting & Consulting Firm Experience: At least 5 years of experience in an accounting or consulting firm setting.
• Overall Experience: 10 years of professional work experience.
• Skills: Exceptional written and verbal communication abilities, strong analytical skills, and a thorough understanding of digital marketing tools and platforms.
• Leadership: Proven experience in managing projects and mentoring junior team members.
• Strategic Mindset: Ability to think critically and convert business objectives into actionable marketing strategies.

Please note that Calvetti Ferguson does not provide immigration or work visa sponsorship.

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NOTICE TO 3rd PARTY RECRUITERS

Notice to Recruiters and Agencies regarding unsolicited resumes or candidate submissions without prior express written approval. Resumes submitted or candidates referred to any employee of Calvetti Ferguson by any external recruiter or recruitment agency by any means (including but not limited to via Internet, e‑mail, fax, U.S. mail, and/or verbal communications) without a properly executed written contract for a specified position by an authorized member of the Talent Acquisition team become the property of Calvetti Ferguson. Calvetti Ferguson will not be responsible for or owe any fees associated with referrals of those candidates and/or for submission of any information, including resumes, associated with individuals.

Why Join Us

At Calvetti Ferguson, you'll be part of a dynamic and growing firm that values your contributions and empowers you to reach your full potential. If you’re seeking a challenging and rewarding career in accounting and advisory, we invite you to become part of our team.