Global Strategic Marketing Manager

About the job:

The purpose of this role is to leverage our collective understanding of industry drivers, along with Nouryon’s capabilities, to develop a compelling vision for the future of Nouryon’s business in the Personal Care market. The Global Strategic Marketing Manager, while leading the overall strategic marketing of the segment, creates and executes the business strategy, co-owns the Personal Care innovation portfolio with R&D by driving projects through stage gate diligence, and supports M&A activities essential for the segment.

Responsibilities:

Strategy & Marketing:

• Developing and rolling out a compelling global business strategy and strategic marketing plan for the global Personal Care market
• Translating global strategy into actionable regional and segment-level initiatives, working closely with regional market managers, sales, product management, R&D, and supply chain, ensuring regional plans are clear and actionable
• Creating and supporting long-range planning
• Conducting market research and competitive analysis
• Developing go-to-market strategies and pricing logic for new applications and products, developing and monitoring KPIs, market share, and performance vs. plan to measure success
• Developing thorough launch packages for new products, including promotional materials, availability of samples, regulatory actions, and price guidelines
• Tracking execution of strategic initiatives and key growth projects
• Monitoring competitive, customer, and market developments and adjusting strategic initiatives accordingly in a timely manner
• Leading a global cross-functional team (MMT) that shares regional market insights, leverages successes and learnings, and ensures overall alignment
• Acting as the marketing lead for strategic accounts to enable account-specific strategies and growth
• Interacting and building relationships with participants across the value chain to understand issues, gain insights, and identify opportunities
• Partnering and liaising with relevant industry consortiums
• Attending trade shows and industry conferences and serving as a company representative for select interviews and presentations
• Supporting trade shows, conferences, and digital marketing initiatives
• Supporting the Global Marketing Director as needed for various initiatives and reviews

Innovation:

• Developing and maintaining a robust innovation project portfolio, including working with the R&D counterpart to prioritize and select new projects and encouraging the submission of new product ideas from all functions in the organization
• Leading and supporting innovation projects by directly or indirectly providing and updating the business case and launch plan for projects in the portfolio; coordinating product launches, campaigns, and technical communications
• Conducting extensive voice-of-customer work and, in collaboration with R&D, defining customer needs, applications, and formulation opportunities, thereby creating new innovation projects
• Developing and refining business cases for innovation projects, including concept statement development, addressable market definition, and building an economic model; creating multi-generational product/application plans; advancing projects through stage-gate reviews while working cross-functionally across the organization
• Developing value propositions for new and existing applications, products, and sub segments

Stakeholder Management, Governance & Miscellaneous:

• Interfacing with regional marketing, product management, sales, and business leadership
• Preparing presentations for leadership reviews, gate meetings, and strategy updates
• Contributing to the continuous improvement of marketing processes and tools
• Serving as an informal global ambassador of Nouryon’s values, behaviors, and company brand

We believe you bring:

• Bachelor’s degree, preferably in Marketing, Business Administration, Chemistry, Chemical Engineering, or an engineering-related discipline (MBA desirable)
• 10+ years of relevant strategic segment/marketing experience
• 2+ years of experience in an internal strategy group or at a top-tier strategy consulting firm
• Extensive knowledge and experience of the Personal Care market