Strategic Marketing Manager for ABM Initiatives

About

Drive enterprise growth through strategic account-based marketing efforts. As an experienced marketer, lead campaigns that target key accounts and enhance pipeline development across various channels, all within a flexible remote environment.

The purpose of this role is to build and implement account-based marketing strategies that effectively engage enterprise clients. You'll coordinate closely with sales teams to execute campaigns across multiple platforms, including direct mail, email, and events. A strong experimentation mindset and the ability to navigate ambiguity are vital for success in this dynamic role.

Key Responsibilities:

• Manage 1:1 and 1:few ABM campaigns for enterprise clients
• Launch integrated marketing programs including webinars and outreach
• Partner with sales to develop targeted account strategies
• Coordinate account-specific marketing plans and activations
• Continuously test and enhance campaign effectiveness

Requirements:

• 5–7+ years B2B marketing experience, with 2–3+ in ABM
• Demonstrated success in pipeline development through ABM
• Proficient in executing multi-channel marketing campaigns
• Strong communication skills for engaging senior stakeholders
• Comfortable in dynamic, fast-paced environments

Leverage your marketing acumen to shape enterprise account strategies that deliver tangible revenue outcomes.