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Strategic Marketing Operations Manager

VirtualVocations

Durham · On-site Full-time 3mo ago

About the role

A company is looking for a Strategic Lifecycle Marketing Lead.

Key Responsibilities

Drive post-onboarding growth by owning the customer journey and designing programs to maximize customer lifetime value

Optimize customer adoption through collaboration with Product and Marketing teams to enhance customer touchpoints

Surface expansion opportunities by translating product usage signals into actionable insights for growth

Required Qualifications

7+ years of experience in growth, lifecycle, or demand marketing, preferably in product-led growth

Strong collaborative skills to work across marketing, product, and sales teams

Proven track record of driving measurable growth in acquisition, activation, adoption, and monetization

Deep experience in experimentation and data-driven decision-making

Strong leadership and mentoring skills in cross-functional environments

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