Strategic Marketing Specialist

Core Responsibilities and Accountabilities

• Maintain customer loyalty and drive their continuous engagement with the credit card business
• Develop and implement effective strategies, innovative and actionable card usage plans and initiatives/campaigns which align with management directions and are beneficial to credit card business growth
• Analyze internal data and examine external lifestyle trends, spend behaviors and card usage habits to create a competitive edge for the initiatives/campaigns
• Identify potential customer segments and analyze their needs to retain the profitable segments, stimulate users for the card utilization and increase the active ratio
• Execute marketing initiatives/campaigns and coordinate with internal/external parties to ensure smooth implementation of strategic marketing initiatives/campaigns and product initiatives
• Manage sales strategy and achieve business targets within a reasonable budget

Knowledge and Experience

• Monitor program progress, effectiveness and conduct post-initiatives/campaigns evaluation for future improvements
• Work directly with the head of cards, and recommend areas for improvement and drive implementation of priority changes in collaboration with Product, Digital and Sales teams
• Strategize appropriate go-to-market and launch plans for key products, in conjunction with the product

KPIs

• Financial Performance (card issuance growth, spend growth)
• Customer acquisition and engagement
• Customer satisfaction and experience

Qualifications/ expectations required:

Degree holder in Marketing, Business Administration or related disciplines.

• Approximately 10 years of experience in card business marketing, history of developing CVP or GTM campaigns.
• Experience in managing partners relationships, external vendors and internal stakeholders.
• Experience owning/managing large program or projects.
• High effectiveness in managing cross-functional teams.
• Experience in delivering finely tuned product marketing strategies.
• Exceptional verbal and written skills.