Strategic Product Manager (m/f/d) - Ward Automation - Pyxis ES Solutions

About

As a Product Manager, you are the champion of BD´s Ward and Point of Care automation solutions for the MMS Hospital Automation Business. You will utilize your market expertise to entrepreneurially create and drive the commercial strategy for our latest automation and software offerings supporting the EMEA region to achieve their strategic and financial performance targets.

Responsibilities

• Support the implementation of the EMEA product portfolio strategies including value proposition, positioning, product promotion, pricing and portfolio lifecycle management.
• In conjunction with the country marketing teams, develop market specific strategies and tactics for our software solutions to ensure that BD MMS Dispensing is well positioned for success.
• Develop and maintain expert market knowledge in terms of quantitative data (e.g., market data, market trends, competitor offering) and qualitative data (e.g., customer needs, technologies and applications).
• Develop and implement new product launch campaigns, aligning with market specific strategies and coordinating launch activities with all relevant stakeholders.
• Support the Sales team with product information as the main Subject Matter Expert and contribute to product training initiatives on a regular basis.
• Develop promotional material / marketing collateral and tools which will deliver key messages, positioning and reflect brand essence.
• Develop and maintain a competitive intelligence database for your portfolio.
• Identify, evaluate and develop Key Opinion Leader (KOL) plan and network in conjunction with Clinical & Medical functions.
• Develop and support market research activities (Voice of Customer) and Post Market Surveillance studies.
• Conduct regular customer visits to develop deep understanding of the key market requirements / customer unmet needs.
• Support with evaluation and prioritization of Interfacing and Integration requirements in different markets and support the engagement with 3rd parties to plan and enable collaborations.
• Ensure budgets and schedules meet business requirements.
• Responsible to identify and understand customer enhancement requests and articulate these to the platform team.

Preferred Requirements

• Healthcare software marketing experience strongly preferred.
• Understanding of workflows in hospitals / medication management practice preferred.
• Ability to translate market complexities and clinical information into marketing strategies and programs.
• Market development competency with ability to develop and implement clinical and economic value propositions.
• Strong communications and presentation skills.
• Results focused.
• Accountability and willingness to make decisions.
• Self‑motivated with a desire for self-development.

Additional Qualifications

• Strong strategic marketing skills, 5‑7 years, incl. demonstrated success in market development.
• Bachelor's degree in Marketing or Business Management.
• Degree in Pharmacy preferred.
• Good strategic marketing skills, including demonstrated success in launching new products / preferably software solutions.
• Fluent in English; a further major European language would be an advantage.
• Prepared to work away from home for up to 40% of the time.

Salary Range

€82,700.00 - €126,125.00 EUR Annual

Location

DEU Frankfurt – Walther‑von‑Cronberg‑Platz; BEL Erembodegem – Dorp 86, FRA Grenoble, GBR Winnersh – Eskdale Road, ITA Milano – Via Enrico Cialdini.

Work Arrangement

We prioritize on‑site collaboration. For most roles, a minimum of 4 days of in‑office presence per week is required. Remote or field‑based positions will have different workplace arrangements indicated in the job posting.

EEO Statement

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic/union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.