Strategic Product Marketing Specialist - Monee Credit

About

• Define and drive the Thailand market growth strategy, with a focus on brand positioning and user acquisition
• Develop integrated marketing and branding roadmaps, including key campaigns, themes, and investment priorities
• Provide strategic direction to local teams and external agencies, ensuring high-quality and consistent execution
• Identify opportunities to scale off-platform growth and brand awareness, beyond existing channels
• Partner with regional teams to localize global strategies for the Thailand market
• Oversee marketing budget allocation and planning, ensuring resources are deployed effectively
• Monitor key performance metrics (e.g. user acquisition, growth trends) and refine strategy based on insights
• Act as the key point of contact for Thailand, aligning stakeholders across strategy, execution, and business goals

Requirements

• Bachelor’s degree in Business, Marketing, or related fields
• Minimum 3 years working experience in strategic marketing, brand strategy, growth, or business development roles
• Experience overseeing or working with agencies, affiliates, or KOL ecosystems
• Proven ability to manage stakeholders across regional and local teams
• Comfortable operating in a less structured, growth-stage environment
• Interest in fintech, digital payments, or financial services is a plus