Manager, Consumer Marketing

Overview

The TV One story began with a bold vision to create a network that authentically reflects and celebrates Black culture. Since launching in 2004, TV One has grown into a leading cable television network, delivering original entertainment, lifestyle, and news programming to millions of households nationwide. From award‑winning series and documentaries to culturally relevant storytelling, TV One amplifies Black voices and honors the richness of the African American experience.

As part of the Urban One family, TV One is committed to being a trusted media destination that informs, entertains, and empowers our community. We pride ourselves on fostering a creative, inclusive, and collaborative culture where innovation thrives. At TV One, we are passionate about our people and dedicated to attracting, developing, and retaining exceptional talent who continue to challenge the norm and shape the future of media.

The Manager of Consumer Marketing is responsible for developing and managing TV One’s consumer marketing and promotional campaigns with the goals of driving awareness, reach, and ratings for network initiatives. This position will be the day‑to‑day manager for all campaign planning and development, and executional oversight for off‑channel media campaigns as well as marketing promotion for all talent and brand.

Additionally, this Manager position will be responsible for the development of marketing strategies for all key initiatives and the sharing of the strategies to all internal departments and sister companies to ensure clear communication of the priorities, messaging, and goals.

Essential Responsibilities

• Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns
• Work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience, targeted audience, and metrics for success for each campaign
• Develop creative marketing briefs that include the marketing and media strategy, target audiences, show positioning, messaging, and creative focus for all priorities
• Initiate, develop and manage the execution of 360° marketing campaigns across print, on‑air, out‑of‑home, digital, radio and non‑traditional platforms
• Present and communicate marketing campaign goals and execution of plan with internal departments, and when needed, senior executives
• Collaborate with internal departments to ensure that marketing objectives and executions are cohesive across all marketing and media
• Manage the creative development of all marketing elements to ensure art and messaging are consistent and on‑strategy
• Manage budgets to determine positive ROI and ensure we always remain on‑budget
• Able to manage staff at the managerial level and below

Knowledge, Skills & Abilities

• Strong knowledge of cable industry as it relates to multicultural demographics
• Proficiency in Microsoft Word, Excel and especially PowerPoint
• Strong verbal, written communication and presentation skills required
• Strong leadership presence
• Strong organizational skills are a must
• Ability to interact and get along with peers, clients, and colleagues in other departments
• 10% – 20% travel as needed
• Legal right to work in the United States

Education and/or Experience

• B.A. in Marketing, Business Administration or Communications preferred
• Minimum 5 – 8 years of experience in network television marketing

This job description is not intended to be an exhaustive list of duties or responsibilities. Employees may be required to perform additional job‑related tasks as assigned, and the Company reserves the right to modify this job description at any time, with or without notice. This position is at‑will, unless otherwise governed by a fully executed written agreement.