Technical Analytics Consultant Senior

About Valtech

Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world. At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen, Dolby, and more. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.

The Opportunity

At Valtech you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you’re pioneering new digital solutions, challenging conventional thinking, or building the next generation of customer experiences, your work will help transform industries.

The Role

Position: Technical Analytics Consultant – Senior
Location: Ontario or Québec (candidates from Québec must be fluent in English)

You are passionate about experience innovation, have 4+ years of experience, a growth mindset, and a drive to make a lasting impact. You thrive if you are a curious problem‑solver, a collaborative team player, excited by the intersection of technology, creativity and data, and experienced in Agile methodologies and consulting (a plus).

Role Responsibilities

• Lead complex measurement strategy, tagging, instrumentation, and implementation workstreams across multiple business areas, channels, platforms, or stakeholder groups.
• Define measurement strategies and implementation approaches that align business questions, reporting requirements, experimentation needs, consent behaviors, and downstream data usage.
• Translate ambiguous business and stakeholder needs into structured measurement plans, event frameworks, tracking requirements, implementation designs, and actionable recommendations.
• Own and guide event design, tagging architecture, consent‑aware tracking behavior, QA strategy, and platform configuration needed to support reliable and scalable measurement.
• Establish and reinforce best practices for measurement plans, event naming conventions, parameter logic, data‑layer requirements, tracking documentation, and validation processes.
• Lead implementation audits and identify gaps, risks, inefficiencies, and opportunities to improve measurement quality and consistency.
• Serve as a senior partner to client and internal stakeholders by advising on measurement implications, implementation trade‑offs, data‑collection strategy, privacy considerations, and instrumentation priorities.
• Collaborate with Data Analysts, CRO Analysts, SEO/GEO Specialists, Analytics Engineers, Data Engineers, and Architects to align measurement solutions with reporting needs, platform realities, and business objectives.
• Review and improve existing implementations to increase clarity, scalability, consent compliance, consistency, and usefulness.
• Support proposal work, capability building, and internal thought leadership where measurement expertise is needed.
• Model strong governance discipline by reinforcing privacy, consent, data‑quality, and implementation‑standard expectations across engagements.

Must‑Have Qualifications

• Deep working knowledge of digital measurement, event tracking, tagging strategy, and analytics implementation.
• Strong ability to define measurement approaches, event frameworks, and instrumentation strategies in complex business environments.
• Advanced skill in translating technical tracking concepts into clear, business‑relevant recommendations for stakeholders.
• Strong understanding of tag management, data layers, consent behaviors, cookie governance, and customer event flows.
• Strong troubleshooting and systems‑thinking skills across platforms, implementations, and downstream data dependencies.
• Ability to operate independently in ambiguous situations and bring structure to loosely defined measurement needs.
• Strong written and verbal communication skills in English, including executive‑level presentation and stakeholder management capability.
• Ability to influence without direct authority and elevate the quality of delivery across teams.
• Strong attention to detail while balancing speed, practicality, and business usefulness.
• Ability to collaborate effectively across distributed teams in the Americas and across multiple disciplines.

Tools / Platforms

Analytics Platforms

• Google Analytics 4 (GA4)
• Adobe Analytics
• Amplitude
• Other analytics platforms as needed

Tag Management / Measurement Implementation

• Google Tag Manager
• Adobe Launch
• Tealium iQ
• Other tag management tools as relevant

Cookie / Consent Management Platforms

• OneTrust
• TrustArc
• Osano
• Usercentrics
• Other consent and privacy platforms as relevant

QA / Debugging / Validation

• Browser developer tools
• Tag Assistant
• Adobe Experience Platform Debugger
• ObservePoint
• Other measurement QA and validation tools as needed

CDP / Event Collection / Customer Data Platforms

• Segment
• mParticle
• Adobe Experience Platform
• io
• Other CDP, event collection, and customer messaging platforms as relevant

Nice‑to‑Have Qualifications

• Google Analytics certification or equivalent GA4 learning path
• Google Tag Manager training or equivalent tag‑management coursework
• Adobe Analytics platform training
• Adobe Launch or related implementation training
• Privacy, consent, or analytics implementation training
• Additional platform training across analytics, CDP, consent management, or implementation tools as relevant

Benefits (effective after three months of continuous service)

• Comprehensive insurance plan (Gold, Silver, or Bronze) with employer contribution up to 80 % of coverage, including short‑ and long‑term disability.
• Virtual healthcare services via Sun Life (emergencies, prescription renewals, etc.), Employee and Family Assistance Program, and full mental‑health support.
• $500 Personal Spending Account for healthcare reimbursements, gym memberships, transit passes, office supplies, or RRSP contributions.
• Retirement plan: Valtech matches 100 % of RRSP contributions through a Deferred Profit Sharing Plan (DPSP) up to a maximum of 4 %; DPSP vesting after 24 months of service.
• Flexible vacation policy: 5 days during probation, then prorated vacation for the remainder of the year.
• Personal Technology Reimbursement – $30 per month from day 1.
• Winter holiday closure and flexible scheduling throughout the year, provided weekly hours are completed.