Technical Business Analyst - Marketing Analytics

About

We are seeking a Technical Business Analyst with strong marketing analytics expertise to support a growing data and analytics team focused on improving marketing attribution, KPI reporting, and enterprise marketing data workflows.

Responsibilities

• Partner with marketing leadership and analytics teams to gather and translate business requirements
• Investigate and troubleshoot marketing data and attribution issues through root cause analysis
• Analyze ad spend performance and marketing KPIs including ROAS and attribution models
• Work with GA4, inbound lead platforms, and marketing data ecosystems
• Support migration efforts from BigQuery/Looker into Snowflake and Power BI environments
• Create user stories, document technical requirements, and manage Jira workflows
• Trace data issues across systems and identify gaps in reporting or attribution logic
• Collaborate with technical teams, developers, and other Client to improve reporting accuracy and processes
• Participate in standups and help prioritize and triage incoming requests from marketing stakeholders

Requirements

• 3-7 years of experience as a Technical Business Analyst in marketing analytics environments
• Strong understanding of attribution models including first-touch, last-touch, and multi-touch attribution
• Experience working with marketing KPIs such as ROAS and campaign performance metrics
• Hands-on experience with Google Analytics and GA4
• Experience troubleshooting complex marketing data issues and performing root cause analysis
• Working knowledge of SQL and querying raw data in platforms such as BigQuery or Snowflake
• Familiarity with Power BI and modern analytics/reporting tools
• Experience gathering requirements, writing user stories, and managing Jira boards
• Strong communication skills with the ability to translate technical concepts to non-technical stakeholders
• Ability to work onsite 5 days/week in Virginia Beach, VA

Preferred Qualifications

• Experience with inbound phone call attribution or call tracking ecosystems
• Exposure to construction, home services, or lead-generation-focused industries
• Experience supporting enterprise data migration initiatives
• Familiarity with Looker or legacy marketing reporting environments
• Experience working in highly customized or fragmented ( "Frankenstein") data ecosystems