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Marketing Manager for Trading APIs

Alpaca

Canada · On-site Full-time Lead Today

About the role

About

Lead technical content initiatives as a Marketing Manager for Trading APIs. Convert intricate trading details into clear, engaging content for fintech audiences, including developers and algo traders.

In this role, you will shape the technical content strategy around trading workflows and product features. Your ability to filter complex information into accessible narratives will drive awareness and engagement, facilitating user adoption of various product offerings. Collaborating across departments will be crucial in creating relevant and effective content.

Responsibilities

  • Develop and execute technical content strategies
  • Write impactful content, including product guides and case studies
  • Identify and address user-centric content opportunities
  • Partner with product and engineering teams for clarity
  • Enhance outreach through improved SEO practices

Requirements

  • 3–5 years in content marketing or strategy
  • Excellent writing skills for conveying technical topics
  • Background in fintech, APIs, or software content
  • Experience working collaboratively across teams
  • Strong understanding of audience needs and content clarity

Utilize your expertise to create transformative content that enhances user understanding and drives product engagement.

Skills

API

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