Technical Marketing Manager - Aerospace & Defense

Remote

Job Title: Technical Marketing Manager - Aerospace & Defense

Department: AMR Marketing

Location: Hybrid / U.S. Headquarters Beaverton, OR, or Remote

Reports To: Director of AMR Marketing

FLSA Status: Exempt

Job Level: Mid-Senior

Position Summary

The Technical Marketing Manager - Aerospace & Defense is a key leader in shaping and executing the marketing strategy for Tektronix’s focus on the Defense Modernization megatrend, particularly within aerospace, military, and government sectors. This role is central to creating effective marketing initiatives for defense-focused technical solutions and requires collaboration with various teams including Business Development, Sales, Product Marketing, and Channel to craft compelling messaging, clear positioning, and effective go-to-market plans that resonate with customers in the defense and government sectors across the Americas.

We are looking for an exceptional candidate who not only has a strong technical background but also a nuanced understanding of defense procurement and modernization trends. The ideal person will have experience articulating complex technical capabilities into unique market value for defense professionals.

Salary Range

U.S. Base Salary Range: $140,000 - $160,000 per year (target)

Salary reflects the specialized nature of defense sector marketing, knowledge of federal/military/government processes, and competitive compensation benchmarks in the U.S. technology sector.

Key Responsibilities

Strategic Segment Leadership • Lead the creation of the aerospace & defense marketing strategy for the Americas. • Identify and define priority use cases, buyer personas, influence maps, and procurement paths for defense. • Leverage market intelligence to inform product positioning, content development, and campaign strategy.

Go-to-Market & Messaging • Develop engaging and technically accurate messaging frameworks tailored to defense/government priorities. • Collaborate with Product Marketing, Engineering, and Solutions teams to showcase the unique value offered to defense stakeholders.

Defense-Focused Demand Generation • Coordinate multi-channel demand generation campaigns aimed at defense and government segments, including webinars, education, account-based marketing, and digital efforts. • Work alongside field and partner marketing to adapt campaigns for key defense markets.

Sales Enablement & Technical Content • Create defense-specific marketing materials such as playbooks, battle cards, solution briefs, white papers, and technical webinars. • Conduct training sessions with sales teams and partners to ensure they understand messaging and competitive advantages.

Cross-Functional Collaboration • Collaborate closely with Business Development, Government/MIL sales teams, and Product Management to align strategies and execute plans. • Incorporate feedback from field teams to continually enhance segment focus and campaign success.

Market & Competitive Intelligence • Monitor technological trends, competitive actions, and government procurement priorities to stay ahead in the defense sector. • Provide valuable insights and recommendations to leadership and product teams.

Metrics & Performance Tracking • Establish and report on key performance indicators such as pipeline influence and lead generation effectiveness.

Qualifications

Required • Bachelor's degree in Marketing, Engineering, Business, or a related field. • 6+ years of experience in technical marketing, particularly in the B2B technology sector with a focus on defense/government. • Proven experience marketing technical solutions to regulated markets such as aerospace and defense. • Strong communication skills with an emphasis on technical storytelling. • Ability to work within cross-functional teams and influence others effectively.

Preferred • Familiarity with defense procurement processes, including DoD RFP cycles and engagement with prime contractors. • Knowledge of modernization megatrends affecting the defense sector. • Success in executing segmented ABM and defense-related marketing campaigns. • Experience with marketing tools like Salesforce CRM and analytics platforms.

Core Competencies • Strategic thinker with strong analytical skills. • Ability to translate technical concepts into compelling value propositions. • Strong collaborative skills with sales alignment focus. • Customer-oriented with insights driven by the defense audience. • Results-driven with effective project execution.

Business Impact

This role is crucial in helping Tektronix to: • Secure new defense modernization opportunities through targeted messaging and credible technical positioning. • Maintain thought leadership within key defense communities. • Equip sales and BD teams with tailored marketing assets. • Enhance the company’s presence in strategic defense accounts across the Americas.

Ralliant Corporation Overview

Ralliant, once part of Fortive, has emerged as an innovative public company committed to leading in precision technology. With a global reach and a legacy of excellence, we empower engineers to pioneer advancements across industries. Our high-performance instruments and subsystems drive mission-critical efforts, leading to impactful innovations. Join us at Ralliant to shape a future of exploration and problem-solving.

About Tektronix

Tektronix, a subsidiary of Ralliant Corporation, is a dynamic organization where team members are encouraged to push boundaries and realize innovative solutions. Through high-precision measurement solutions, our partnerships with customers foster the development of world-changing technologies. We prioritize inclusion and diversity, ensuring a welcoming environment for everyone. Realize your true potential at Tektronix and help us create a better tomorrow!

We are an Equal Opportunity Employer. Ralliant Corporation and all its companies embrace diversity and invite applications from all qualified individuals regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or any other legally protected characteristics. We are also dedicated to providing reasonable accommodations for applicants with disabilities throughout the hiring process.

Bonus or Equity

This position is eligible for a bonus as part of the overall compensation package.

Pay Range

The salary range for this position is 91700.00-170100.00.