Technical Marketing Manager; Tektronix

Requirements

• Bachelor’s degree in Engineering, Marketing, Business, or a related field.
• 5–8+ years of experience in technical marketing, product marketing, or strategic marketing roles in power electronics, energy systems, renewable energy, or related technology markets.
• Proven ability to develop and execute marketing strategy for complex technical solutions.
• Strong communication skills with the ability to convey technical value in business terms.
• Experience with CRM and marketing automation systems (e.g., Salesforce, Marketo, Hub Spot, Microsoft Dynamics).

Responsibilities

• Define the Energy Resilience megatrend strategy for the Americas region — including power electronics, high power systems, utility and grid applications, energy storage, data centers, and renewable energy test solutions.
• Create and maintain clear, differentiated messaging frameworks that communicate segment value to technical and business buyers (e.g., power systems engineers, energy storage integrators, data center architects).
• Lead regional go-to-market planning with demand generation, field marketing, and channel teams aligned to segment priorities and business goals.
• Plan and execute targeted, multi-channel campaigns (email, digital ads, content syndication, webinars, ABM programs) focused on critical energy resilience use cases.
• Develop field-ready sales tools, technical content, solution briefs, playbooks, and competitive intelligence resources.
• Collaborate with channel partners, key accounts, and system integrators to co-market energy resilience solutions.
• Monitor competitive landscape, industry trends, and customer insights to inform strategy adjustments.
• Report on KPIs that measure campaign effectiveness, segment pipeline contribution, and content ROI.

Skills