Territory Sales Manager - ON East / NS

About

VITA North America is seeking a dynamic Territory Sales Manager to join our Canadian sales team and drive growth across ON East/Nova Scotia. This role represents a globally respected brand in dental materials and technology, impacting Dental Labs, Denturists, and Dentists that rely on our solutions.

Responsibilities

• Manage an assigned sales territory with full ownership of achieving or exceeding monthly, quarterly, and annual revenue goals through in‑person customer visits, phone and email outreach, and the promotion and delivery of in‑office and off‑site educational programs.
• Analyze territory performance by monitoring customer relationships, retention trends, new business development, product usage gaps, and overall growth opportunities.
• Drive attendance and engagement for VITA educational programs by identifying qualified prospects and partnering with the Marketing & Events team to plan and execute a set number of events each year.
• Gather and communicate competitive insights, including market trends and new opportunities, to support marketing initiatives and sales strategy.
• Collaborate effectively with Inside Sales and Customer Service to jointly support territory growth, customer satisfaction, and revenue generation.
• Assess customer needs and potential, aligning opportunities with the VITA product portfolio and managing leads through the full sales cycle—from initial qualification to conversion.
• Maintain accurate and timely data in the CRM (Mapline) and manage all sales opportunities through the Opportunity Funnel.
• Utilize sales and budget reports along with CRM tools to track performance, guide decision‑making, and support sales planning.

Qualifications and Skills Required

• Industry Expertise: Minimum 2+ years of experience in dental sales, dental lab production/management/sales, or clinical dentistry (e.g., Denturist, dental assistant, hygienist).
• Technical Knowledge: Strong understanding of dental materials and processes (ceramics, denture materials, zirconia), dental laboratory technology and restorative dentistry.
• Digital Proficiency: Familiarity with digital dentistry, CAD/CAM systems, 3D printing, and design software is highly preferred.
• Sales Acumen: Proven experience in B2B sales, managing a territory, and closing, with strong negotiation skills.
• Education: Bachelor’s degree in business, marketing, or a related field (or equivalent practical dental industry experience) preferred.
• Requirements: Valid driver's license and ability to travel frequently to dental offices.
• Excellent verbal, written, and communication skills.
• Must be results‑oriented, assertive, and a self‑starter who thrives in a goal‑oriented sales environment.
• Ability to manage time effectively while maintaining and growing business relationships; knowledge of basic math and percentages for pricing, orders, and discounts.
• Working knowledge of MS Office Suite (Word, Excel, Outlook, PowerPoint), CRM, and ERP applications.

Travel

• Up to 90% auto/airline travel within assigned territories.
• Up to 20% national or international travel for trade shows and educational programs.

Equal Opportunity Statement

VITA North America is an equal opportunity employer committed to diversity and inclusion. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, provincial, or local laws.