Trade Marketing Manager

At Europastry USA, we are passionate about bringing bakery innovation to life. As a global leader in frozen bakery solutions, we partner with retailers, foodservice operators, and distributors to deliver high-quality products that consumers love.

We are seeking a strategic, hands-on, and commercially driven Trade Marketing Manager to join our growing team in Florham Park, NJ. This role will play a critical part in driving product visibility, supporting sales growth, and executing successful go-to-market strategies across retail and foodservice channels.

Key Responsibilities

Product Lifecycle Management

• Lead the end-to-end product development and commercialization process, from concept through launch.
• Manage packaging updates, SKU setup, product revisions, and launch timelines.

Go-to-Market Strategy

• Develop and execute strategic go-to-market plans aligned with business objectives.
• Ensure proper product positioning, messaging, and target audience alignment.

Cross-Functional Collaboration

• Partner closely with Sales, Marketing, R&D, Operations, and Supply Chain teams to drive successful product launches and initiatives.
• Coordinate internal communications and launch readiness across departments.

Market & Consumer Insights

• Monitor industry trends, competitive activity, and consumer insights within the bakery, retail, and foodservice sectors.
• Translate insights into actionable opportunities for innovation and growth.

Retail & Distributor Engagement

• Build and maintain strong relationships with retailers, distributors, and brokers.
• Support product placement, merchandising, promotional execution, and brand visibility.

Promotions & Trade Marketing

• Lead trade marketing campaigns and in-store promotional initiatives designed to drive sales and strengthen brand presence.
• Support category management and merchandising initiatives.

Financial & Performance Analysis

• Conduct financial analysis and assess product profitability.
• Track and measure trade marketing effectiveness, recommending adjustments based on performance and market feedback.

Competitive Intelligence

• Gather and share market intelligence and competitive insights to help refine commercial strategies and identify opportunities for differentiation.

Team Leadership & Development

• Mentor and support team members, fostering collaboration, accountability, and professional growth.

Qualifications

Education & Experience

• Bachelor’s degree required.
• Minimum of 5 years of marketing or trade marketing experience within consumer-packaged goods (CPG), food manufacturing, or related industries.
• Experience within bakery, foodservice, or retail food categories strongly preferred.

Skills & Competencies

• Strong understanding of retail and food service channels.
• Experience with trade promotions, merchandising, and category management.
• Strong analytical and financial acumen with the ability to interpret market trends and data.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Proven ability to collaborate cross-functionally and manage multiple priorities in a fast-paced environment.
• Proficiency in Microsoft Excel, PowerPoint, and Word.
• Bilingual skills are a plus.

Additional Responsibilities

• Maintain compliance with company policies, GMP standards, OSHA regulations, and food safety requirements.
• Support a culture of continuous improvement, collaboration, and accountability.
• Meet company expectations related to quality, productivity, and professionalism.

Why Join Europastry?

• Opportunity to work for a growing global bakery leader
• Collaborative and entrepreneurial culture
• Exposure to innovation-driven product development
• Competitive compensation and benefits package
• Career growth opportunities within an expanding organization