Trade Marketing Manager

Introduction

Our client, a leading distributor of premium brands, is looking for an exceptional Trade Marketing Manager to join their dynamic team in KwaZulu Natal. This is an exciting opportunity for a driven professional who thrives in a fast-paced, entrepreneurial environment and wants to make a real impact in the luxury brand space.

Duties & Responsibilities

1. Drive Strategic Brand Growth

• Define and implement clear, measurable objectives aligned with brand cycle plans.

• Translate brand strategies into actionable guidelines for distribution and activations across all channels.

• Adapt plans and budgets to respond to market shifts, customer needs, and competitor activity.

• Leverage commercial data to monitor ROI and execution performance.

• Build competitive advantage through deep market insights and trend analysis.

2. Deliver Flawless Execution

• Customize execution plans using trade data for maximum impact.

• Ensure premium visibility, availability, and consumer experience at every touchpoint.

• Execute on-trade and off-trade activations with precision, including POS and merchandising strategies.

• Provide the right tools and resources to strengthen brand equity in each channel.

3. Build Strong Partnerships

• Maintain open communication with internal teams, agencies, suppliers, and customers.

• Share trade insights and unlock opportunities during weekly commercial meetings.

• Support cycle-planned activities and align execution expectations with the commercial team.

• Strengthen key trade relationships to drive growth and collaboration.

4. Manage Budgets & Insights

• Lead annual budget planning and maintain monthly performance trackers.

• Allocate budgets strategically with clear KPIs and ROI targets.

• Evaluate proposed activities for brand fit and volume objectives before approval.

• Report on trade performance and competitor activity.

• Analyze data from platforms like Data Orbis and QlikView to uncover actionable insights.

5. Oversee POSM & Event Support

• Manage procurement and allocation of promotional materials and point-of-sale assets.

• Track POSM by account and quantity for accurate distribution.

• Conduct quarterly audits of event materials with stakeholders to ensure compliance and quality.

Desired Experience & Qualification

• Education: A relevant 3-year qualification in Marketing, Business, or related field (preferred).

• Experience: Minimum 5 years’ experience in Trade Marketing or Brand Activation (liquor industry experience advantageous).

• Technical Skills:

• Proficiency in MS Excel, Word, and PowerPoint for reporting and presentations.

• Strong analytical ability with experience using data platforms such as Data Orbis, QlikView, or similar BI tools to extract insights and guide decision-making.

• Core Competencies:

• Excellent communication and interpersonal skills to engage stakeholders effectively.

• Strong problem-solving ability and adaptability in a fast-paced environment.

• Highly organized with the ability to manage multiple priorities and complex tasks.

• Detail-oriented with a commitment to delivering excellence.

• Personal Attributes:

• A proactive, independent thinker with a “starter-finisher” mindset.

• Ability to work collaboratively within a team while taking ownership of responsibilities.

Package & Remuneration

R600-700K p/a, including Benefits