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Trainee Digital Marketing - Fix-term 6 months (100%)

Tecan Austria GmbH

Männedorf · On-site Entry Level 2d ago

About the role

Below is a ready‑to‑use application package you can copy‑paste, adapt, and submit through Tecan’s online portal.
Because the posting explicitly asks for no cover letter, you can simply upload the résumé (or CV) and skip the cover‑letter attachment. If you still want to include a short “motivation note” in the free‑text field of the application form, the concise version at the end will fit perfectly.


1️⃣ One‑page résumé (PDF) – structure & bullet‑point suggestions

Header

[Your First & Last Name]  
[Phone] • [Email] • LinkedIn (optional) • Zurich, Switzerland

Professional Summary (2‑3 lines)

Recent [Degree] graduate in [Business/Marketing/Digital Marketing] with hands‑on experience in campaign set‑up, CRM data hygiene, and ABM execution. Passionate about data‑driven optimisation and AI‑enabled marketing tools. Proven ability to work autonomously in fast‑paced, international environments.

Education

[University Name] – [City, Country]
Bachelor/Master of Science in [Business Administration / Marketing / Digital Marketing] – Month 20XX – Month 20XX

  • Relevant coursework: Marketing Automation, Data Analytics, E‑commerce, Consumer Behaviour, CRM Management.
  • Thesis: “Impact of Account‑Based Marketing on B2B Lead Conversion in the Life‑Science Sector.” (Grade: [Insert]).

Professional Experience

Digital Marketing Intern – [Company Name], [City] Month 20XX – Month 20XX

  • Set up and launched 30+ paid‑search and social campaigns (Google Ads, LinkedIn) targeting B2B audiences; achieved +18 % CTR lift vs. benchmark.
  • Managed the company’s HubSpot CRM: performed weekly data‑clean‑ups, imported ≈ 5 k contacts, and ensured GDPR compliance.
  • Built ABM playbooks for three strategic accounts, coordinating with sales to define target personas and content assets.
  • Produced weekly performance dashboards (Google Data Studio) and presented optimisation recommendations to the marketing lead.

Student Assistant – Sales Operations – [University/Research Institute], [City] Month 20XX – Month 20XX

  • Maintained a master contact list of ≈ 2 k external partners; automated duplicate detection using Excel VBA and Power Query.
  • Assisted in the migration from legacy CRM to HubSpot, documenting data‑mapping rules and training 12 staff members.

Technical Skills

Category Tools / Platforms
Marketing Automation / CRM HubSpot (campaigns, workflows, reporting), Salesforce (basic)
Analytics & Reporting Google Analytics, Google Data Studio, Excel (pivot tables, Power Query), Power BI (beginner)
ABM & Paid Media LinkedIn Campaign Manager, Google Ads, Meta Business Suite
CMS WordPress, Sitecore (basic)
Data & AI Python (pandas) – data cleaning; familiarity with ChatGPT‑based copy generation
Languages English (business‑level), German (conversational)

Soft Skills

  • Structured & reliable work style – delivers tasks on‑time with documented SOPs.
  • Curiosity‑driven – regularly experiments with new AI‑tools (e.g., Jasper, Copy.ai) to improve copy efficiency.
  • Strong communicator – able to translate technical data insights into actionable recommendations for sales & marketing teams.

Projects (optional – if you need extra space)

  • ABM Pilot for a biotech startup – designed persona‑based content streams, resulting in 12 % increase in qualified leads over 3 months.
  • Automation Workflow Demo – built a HubSpot workflow that auto‑assigns leads to sales reps based on firmographic criteria; reduced manual routing time by 30 %.

Interests (optional)

  • Life‑science innovations, AI‑enhanced marketing, marathon running, open‑source data‑visualisation.

2️⃣ Short “Motivation Note” (if the application form offers a free‑text field)

I am excited to bring my hands‑on experience with HubSpot, ABM, and data‑driven optimisation to Tecan’s Digital Marketing team. My academic background in digital marketing, combined with a proven track‑record of improving data quality and campaign performance, aligns perfectly with the operational ownership and continuous‑improvement mindset you are looking for. I am eager to contribute to Tecan’s mission of enabling healthcare innovation while growing into a specialist role within a truly international environment.


3️⃣ Quick checklist before you hit “Submit”

Item
1 Save the résumé as PDF (file name: FirstName_LastName_Tecan_TraineeDigitalMarketing.pdf).
2 Verify that no photo is embedded and that the file size is < 2 MB.
3 Double‑check spelling of “Tecan”, “OEM Partnering Business”, and “LSB”.
4 Ensure the contact database bullet points highlight data‑import, GDPR compliance, and accuracy – exactly what the job description asks for.
5 If you have a HubSpot certification (Inbound Marketing, Marketing Software), add it under “Technical Skills” or as a separate “Certifications” line.
6 Upload any reference letters or diplomas (optional) as separate PDFs if you think they strengthen the application.
7 Review the company values (trust, highest standards, ambition) and be ready to discuss concrete examples in a potential interview.

TL;DR – What to send

  1. PDF résumé (as outlined above).
  2. Optional motivation note (the 2‑sentence version).
  3. No cover letter, no photo – exactly as requested.

Good luck! 🎉 If you need any tweaks (e.g., tailoring the bullet points to a different internship or adding a specific certification), just let me know and I’ll adjust the content for you.

Requirements

  • You are currently or recently completed your Bachelor’s or Master’s degree in Business, Marketing, Digital Marketing, E-commerce, or a comparable field
  • First practical exposure through internships, student jobs, or project work in digital marketing or sales operations
  • A basic understanding of digital marketing processes or sales operations
  • Business-level English
  • A structured, reliable working style and the ability to execute tasks independently

Responsibilities

  • Executing and optimizing account-based marketing (ABM) initiatives within Tecan’s OEM Partnering Business
  • Setting up, monitoring, and optimizing digital marketing campaigns across LSB-specific business units in line with defined business objectives
  • Maintaining and continuously improving the marketing contact database, including structured data imports, ensuring accuracy and compliance
  • Monitoring campaign performance and preparing regular reports to support data-driven optimization
  • Supporting the day-to-day operation of CRM and CMS systems, ensuring data integrity and usability for sales and marketing teams
  • Contributing to the development of service automation workflows and lead management processes to improve operational efficiency

Benefits

compensation package

Skills

CMSCRMHubSpot

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