Marketing Manager

About

Our client, a PR consultancy in Somerset West, Western Cape, is looking for a Marketing Manager to manage reputation and media relations for their clients. Duties include writing press releases, pitching stories to journalists, organising press conferences, monitoring media coverage, and preparing media reports. Established media contacts are ideal.

Responsibilities

• Manage the marketing budget effectively, tracking expenditure and ensuring return on marketing investment is measured and maximised.
• Manage brand identity and ensure consistency of messaging, visual presentation, and tone of voice across all communication materials.
• Develop and implement comprehensive marketing strategies and campaigns aligned with business objectives and target audience insights.
• Plan and execute events including product launches, trade shows, conferences, and experiential marketing activations.
• Build and maintain relationships with media, influencers, and industry partners to increase brand exposure and credibility.

Requirements

• Analytical mindset with experience in interpreting marketing data, identifying trends, and making data-driven recommendations.
• Excellent copywriting and communication skills with the ability to create persuasive and engaging content for diverse audiences.
• Proficiency in marketing and analytics tools such as Google Analytics, Meta Business Suite, Mailchimp, and Canva or Adobe Creative Suite.
• Creativity and a passion for storytelling with ability to generate fresh ideas and innovative approaches to marketing challenges.
• Strong project management skills with ability to manage multiple campaigns and deadlines simultaneously under pressure.
• A degree or diploma in marketing, communications, public relations, or a related field from a recognised tertiary institution.
• Strong digital marketing skills including SEO, Google Ads, social media advertising, email marketing, and content management systems.

Qualifications

• Google Ads and Analytics Certifications