(USA) Industry Marketing Manager

(USA) Industry Marketing Manager

Company Overview

Walmart Connect helps advertisers reach customers across digital, social, and in-store channels while enhancing the shopping experience. The team values storytelling, collaboration, and strategic marketing to strengthen brand engagement and customer impact.

Role and Responsibilities of (USA) Industry Marketing Manager

You will support the planning and execution of marketing initiatives and events that elevate Walmart Connect's brand and engage advertisers. You will collaborate with cross‑functional teams to ensure high‑quality, impactful marketing experiences aligned with business objectives.

• Support strategic planning and execution of Walmart Connect's internal and external events portfolio.
• Define event objectives, KPIs, measurement frameworks, and success criteria in partnership with the Senior Manager.
• Lead execution of assigned events or workstreams, ensuring timelines, deliverables, and quality standards are met.
• Collaborate with Sales, Marketing, Communications, Product Marketing, Media Insights, and other teams to support strategic priorities.
• Build and manage project plans, timelines, and workflows to support seamless event execution.
• Work with Brand & Content Strategy and Creative teams to ensure cohesive, narrative‑driven event experiences and consistent brand identity.
• Support venue sourcing, vendor evaluation, and coordination across production, A/V, F&B, décor, and logistics.
• Manage registration, attendee communications, rooming lists, itineraries, and on‑site operational details.
• Assist in on‑site execution by coordinating vendors, supporting leadership, welcoming guests, and resolving real‑time issues.
• Contribute to post‑event surveys, reporting, and performance insights to measure impact and inform future planning.
• Support budget tracking, vendor invoicing, and reconciliation in partnership with the Senior Manager.
• Document learnings and identify opportunities to streamline processes and improve future experiences.
• Act in accordance with Walmart values and everyday low‑cost ethos.

Required Skills and Experience of (USA) Industry Marketing Manager

• 5‑8 years of experience in industry marketing, event marketing, or large‑scale event execution.
• Experience supporting or leading high‑visibility, client‑facing, or executive‑level events.
• Exposure to media, advertising, retail media, or technology industries.
• Strong project management and organizational skills with attention to detail.
• Ability to translate strategy into clear execution plans.
• Experience working with vendors, budgets, and operational logistics.
• Strong written and verbal communication skills.
• Comfortable in a fast‑paced, collaborative environment.
• Ability to build effective relationships across cross‑functional teams.
• Willingness to travel for on‑site event execution.

Preferred Qualifications

• Experience in marketing or related fields.
• Master’s degree in Business Administration.

Compensation and Benefits of (USA) Industry Marketing Manager

• Competitive pay with annual or quarterly performance‑based bonuses.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits including 401(k), stock purchase, and company‑paid life insurance.
• Paid time off including PTO, parental leave, family care leave, bereavement, jury duty, and voting leave.
• Short‑term and long‑term disability coverage.
• Live Better U education benefits covering tuition, books, and fees for high school completion to bachelor's degrees and short‑form certificates.
• Company discounts and other associate benefits.

About Walmart

Walmart Connect is dedicated to innovation in retail media, delivering measurable marketing impact while maintaining a collaborative and inclusive work environment. The team values diversity, cross‑functional teamwork, and professional growth, providing associates opportunities to make meaningful contributions while supporting customers and advertisers effectively.

FAQ

Q: What does an industry marketing manager do?
A: They identify market opportunities, estimate demand, and develop strategies to attract and retain customers.

Q: What are the responsibilities of an industrial marketing manager?
A: They plan and implement product development programs, design marketing strategies, and coordinate activities for customers and suppliers.

Q: What are the top skills for a marketing manager?
A: Essential skills include communication, storytelling, data analysis, strategic thinking, adaptability, and digital marketing expertise.