(USA) Manager, Industry Marketing

About Walmart Connect

At Walmart Connect, we connect brands to Walmart’s 150 million weekly shoppers through meaningful, measurable media experiences. We’re redefining retail media by helping advertisers reach customers where it matters most — across digital, social, and in-store environments. As Walmart’s closed-loop media business, our mission is to help brands grow while enhancing the shopping experience for customers. To bring that mission to life, we need marketing storytellers who can shape how Walmart Connect shows up to the world — consistently, clearly, and boldly.

What We Are Seeking

As a Manager, Industry Marketing, you will support the strategy, planning, and execution of impactful marketing experiences that elevate Walmart Connect’s brand and drive engagement with advertisers and partners. Reporting to a Senior Manager, you’ll collaborate closely with cross-functional teams to deliver high-quality events, storytelling initiatives, and operational plans aligned to business goals.

Job Responsibilities

• Support the strategic planning and execution of Walmart Connect’s portfolio of internal and/or external events.
• Partner with the Senior Manager to help define event objectives, KPIs, measurement frameworks, and success criteria aligned to marketing and business goals.
• Lead the execution of assigned events or workstreams, ensuring timelines, deliverables, and quality standards are met.
• Collaborate with cross-functional partners including Sales, Marketing, Communications, Product Marketing, Media Insights, and others to ensure programming and storytelling support strategic priorities.
• Build and manage detailed project plans, timelines, and workflows to support seamless event execution.
• Work closely with Brand & Content Strategy and Creative teams to support cohesive, narrative-driven event experiences and consistent brand identity across activations, collateral, and digital touchpoints.
• Support venue sourcing, vendor evaluation, and coordination across production, A/V, F&B, décor, and logistics.
• Manage registration, attendee communications, rooming lists, itineraries, and on-site operational details.
• Support on-site execution by coordinating