UX Content Writer - Marketing

Role Overview

• Position: UX Content Writer – Marketing
• Employer: Top 5 bank in Canada (client)
• Location: Downtown Toronto (2‑3 days a week in the office)
• Contract: Initial 6‑month contract with high possibility of extension and conversion

Responsibilities

• Craft high‑impact UX content for mass‑marketing offer splash pages, ads, and emails.
• Develop detailed copy decks for:
  • Homepage & product pages
  • Online Banking (OLB) spaces
  • Headless ad spaces in OLB
  • Mobile app & mobile web
  • Digital application pages
  • New splash pages
  • A/B test ads and splash pages
  • Personalized direct offers & Braze in‑app messages
  • Email campaigns, Google paid search ads, mobile spotlight stories, carousels, TOO & MTO ads

Content Governance & Compliance

• Ensure all content aligns with the bank’s brand voice and follows the editorial style guide.
• Document precise technical elements in copy decks for development and quality‑assurance teams.
• Adhere to WCAG accessibility standards to ensure content is inclusive and compliant.
• Collaborate with legal and compliance teams to navigate regulatory content requirements.

Collaboration & Workflow Management

• Work within an Agile pod and contribute to Scrum/Kanban workflows.
• Use JIRA & Confluence to track tasks and collaborate with cross‑functional teams.
• Provide content recommendations based on UX best practices and optimization strategies.
• Participate in A/B testing and iterate content based on performance insights.

Must‑Have Skills

• 3‑5+ years of UX content writing experience focused on websites and email marketing (not blogs/social media).
• Strong ability to document technical elements within a structured copy deck.
• Proficiency in MS Office 365, JIRA, and Confluence.
• Working knowledge of WCAG accessibility standards.
• Basic understanding of SEO, legal review processes, Agile workflows, development, and QA processes.

Nice to Have

• Experience with Adobe Experience Manager (AEM).
• Understanding of UX design principles for enhanced content usability.
• Familiarity with Figma or similar graphic design tools.