VA - Content Strategy & Growth (Part time)

VA - Content Strategy & Growth (Part time)

20 Hours / Week | Remote | WorkTipsPro

About WorkTipsPro

At WorkTipsPro, we help people land high-paying PM roles they’ll love. Whether they’re pivoting into project management, aiming for their next PM role, or stepping into senior leadership, we guide them to stand out and succeed in today’s competitive market.

We reduce the stress of job searching. We rebuild confidence. We help people change their lives and their families’ futures for the better.

We’re a remote-first, high-growth team that values excellence, kindness, curiosity, ownership, and working smart with the help of AI. If you care about impact, service, and the future of work, you’ll feel right at home.

Basic Details

• Part-time
• 100% Remote
• Supports US/Canada Eastern Time Zone

Role Summary

This is a high-ownership role focused on content growth and performance across multiple platforms. You will be responsible for planning, creating, tracking, and optimizing content across LinkedIn, Instagram, Twitter (X), TikTok, Substack and YouTube. The ideal person is creative, analytical, highly organized, and deeply understands how content performs across platforms.

Core Responsibilities

1. Content Strategy & Planning

   • Develop and execute content strategies aligned with business goals
   • Identify trends, opportunities, and high-performing content angles
   • Repurpose content across platforms effectively
   • Plan and manage a consistent content calendar

2. Content Creation & Design

   • Create engaging content for LinkedIn, IG, Twitter, TikTok, and YouTube
   • Design high-quality visuals using Canva or similar tools
   • Support video content (short-form and long-form) with basic editing
   • Ensure brand consistency across all platforms

3. Content Tracking & Analytics

   • Maintain and manage a content tracker/dashboard
   • Monitor performance metrics (engagement, reach, conversions, etc.)
   • Analyze content performance and provide actionable insights
   • Continuously optimize content based on data

4. Platform Growth & Optimization

   • Stay up-to-date with platform algorithms and best practices
   • Optimize content for discoverability and engagement
   • Experiment with formats, hooks, and trends to drive growth
   • Support audience engagement and community growth

5. AI & Tools Utilization

   • Use AI tools to speed up content creation, ideation, and analysis
   • Improve workflows and efficiency using modern content tools

Expectations for This Role

This role requires balancing creativity and data. You should be able to think strategically, execute quickly, and continuously improve performance.

To thrive here, you must embody our core values:

• Excellence: You don’t do average. You deliver high-quality work consistently.
• Kindness: You speak and act with warmth, respect, and professionalism.
• Trust: You don’t take others’ kindness for granted, and you don’t take advantage — ever.
• Ownership: You take initiative and drive results.
• Curiosity: You stay ahead of trends and keep learning.
• Client-Obsession: You create content that truly helps people.

This Role Isn’t for You If…

• You struggle with consistency or meeting deadlines
• You are not comfortable working with data and metrics
• You are not up-to-date with social media trends or algorithms
• You need constant direction to execute
• You lack attention to detail in content or design

Requirements

Must-Have

• Proven experience managing content across multiple platforms
• Strong understanding of LinkedIn and short-form content platforms
• Experience with content tracking and analytics
• Strong design skills (Canva or similar tools)
• AI- and tech-savvy, particularly in content analysis, research, strategy, ideation, creation and tracking.
• Strong written and verbal communication skills
• Ability to work independently and manage multiple tasks

Nice-to-Have

• Video editing experience
• YouTube experience
• Podcast production experience
• Experience growing personal or brand accounts
• Knowledge of social media strategy and funnels
• Experience supporting North American audiences