Vice President, Growth Marketing-Merchant Services

About

If you’re looking for a position within an established, well-respected company that still allows you to be entrepreneurial, this is it! This is a highly visible and collaborative role at the heart of the Marketing organization. The ideal candidate will be an experienced growth marketer who is comfortable operating as a player-coach.

As a Vice President, Growth Marketing within Chase Payment Solutions you will grow our base of Small and Medium Business (SMB) clients. You will lead a tight team of marketers responsible for targeted acquisition campaigns, performance marketing / paid media, partner marketing and our digital presence. You are a data-driven marketing leader who is entrepreneurial but also comfortable working within a large matrixed organization. You can straddle being both strategic and detail oriented and will lead the team as a player coach.

Responsibilities

• Operate as a hands on builder and strategic leader; coach senior and associate talent, influence cross functional partners, and present clear performance readouts and recommendations to senior leadership
• Own the US SMB acquisition marketing strategy across channels; set quarterly plans, targets, and budget guardrails
• Drive website content and experience strategy, SEO/GEO, funnel optimization, and test-and-learn roadmap to generate traffic and improve conversion
• Build and scale partner/referral marketing programs, including events and co-marketing campaigns
• Monitor results and generate insights; translate learnings into optimization actions and new experiments or growth initiatives
• Work collaboratively with marketing delivery team, centers of excellence, other internal partners and vendors to execute campaigns and initiatives
• Build strong relationship with sales and relationship management stakeholders, ensuring growth marketing programs are informed by needs and insights from the field

Requirements

• 10+ years of experience in growth, acquisition and/or performance marketing with increasing scope
• Direct management experience
• Bachelor’s degree, ideally in Marketing
• Track record of accountability for marketing acquisition outcomes (e.g., leads, accounts) and hitting goals
• Strong understanding of modern approaches to website marketing (e.g., SEO/GEO, UX/UI, conversion optimization, testing), performance marketing and paid media (e.g., Paid Search, Affiliate, Programmatic, Paid Social, etc.)
• Builder leader mindset: comfortable charting new paths and operating in whitespace while rolling up sleeves to dive into the details or help your team execute
• Excellent written and verbal communication skills, with ability to clearly and succinctly articulate complex information to a broad audience and a track record of influencing across stakeholder groups

Preferred Qualifications

• Experience in SMB marketing, ideally in a SaaS or Financial Services environment