Vice President of Marketing

Position Summary

The Vice President of Marketing is a strategic and results-driven leader responsible for driving demand generation, improving conversion, and aligning marketing efforts to revenue growth. This role combines strategic leadership with hands-on execution, ensuring marketing initiatives directly support business performance across direct-to-consumer, case management, and provider sales channels.

As a key member of the leadership team, this individual partners closely with Sales and Operations to improve customer acquisition,

Key Responsibilities

Strategic Leadership

• Develop and execute a comprehensive, data-driven marketing strategy that drives brand awareness, customer acquisition, and revenue growth
• Align marketing initiatives with organizational priorities and long-term business objectives
• Serve as a strategic advisor to executive leadership on market positioning, growth opportunities, and competitive landscape

Marketing Execution & Optimization

• Lead and optimize integrated marketing efforts across digital channels, ensuring alignment to revenue generation, conversion performance, and customer acquisition goals
• Prioritize marketing efforts toward revenue-generating activities and continuously reallocate resources based on performance and ROI
• Continuously evaluate campaign and channel performance, identifying opportunities to improve lead quality, conversion rates, and overall marketing effectiveness

Analytics & Performance Management

• Leverage data and performance insights to drive continuous improvement in lead generation, conversion, and customer acquisition
• Establish clear visibility into marketing performance, including lead quality, conversion rates, and revenue contribution
• Regularly evaluate campaign performance and implement optimizations to improve outcomes

Operational Excellence

• Build scalable marketing processes, frameworks, and systems to support growth
• Manage and optimize the marketing budget, ensuring effective allocation of resources and strong return on investment
• Prioritize initiatives and allocate resources based on strategic impact and business needs

Leadership & Team Development

• Lead, coach, and develop a team of marketing professionals, fostering a culture of accountability, innovation, and continuous improvement
• Set clear expectations, goals, and performance standards for the team
• Build organizational capability by developing talent and strengthening team effectiveness

Cross-Functional Collaboration

• Partner with Sales, Operations, and Executive Leadership to ensure alignment on growth strategies and customer experience
• Contribute to quarterly and annual business planning processes
• Prepare and deliver executive-level presentations on marketing performance, insights, and strategic initiatives

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field required; MBA preferred
• 5+ years of progressive marketing experience, including leadership roles
• Minimum of 4 years of experience managing and developing teams
• Demonstrated success in developing and executing marketing strategies that drive measurable business results
• Strong analytical and strategic thinking skills with the ability to translate data into actionable insights
• Proven ability to lead through influence, drive accountability, and operate effectively in a fast-paced environment
• Excellent communication, presentation, and leadership skills

Work Environment & Physical Requirements

• Prolonged periods of sitting (6–8 hours daily) while working at a computer
• Frequent use of standard office equipment, including keyboard and mouse
• Ability to view screens for extended periods with strong visual acuity
• Ability to communicate effectively via phone and virtual platforms
• Repetitive hand and wrist movements associated with computer use