Vice President, Digital Performance Marketing

About T-Mobile

T-Mobile is in pursuit of exceptional talent to join our executive team. We’re committed to excellence and innovation, and we are on the lookout for a leader who can steer our company towards new heights of success. In this pivotal role, you will be responsible for driving strategic initiatives and leading a talented team of professionals. The ideal candidate will possess a proven track record of success, demonstrating a keen ability to navigate complex challenges and capitalize on emerging opportunities. As a key member of our executive team, you will play a crucial role in shaping and executing our organizational strategy and contributing to our continued growth and market leadership. Join us in our commitment to driving innovation, inspiring collaboration, fostering a positive company culture, and achieving unparalleled success.

Reporting to the Chief Marketing Officer, the Vice President, Digital Performance Marketing is the enterprise leader responsible for the pre-transaction digital growth layer of the business. This role owns the “what” and “where” of digital activation before the transaction begins: who we target, what we say, where traffic lands, and how we optimize non-transactional digital experiences to improve performance at scale.

Operating at the center of Marketing, Media, Digital Commerce & Experience, Product, Strategy, and Analytics, this leader sets the enterprise strategy, operating model, and governance for digital performance marketing. The VP translates business and marketing priorities into coordinated, data-driven activation across paid, owned, CRM, push, and merchandising surfaces—building a modern performance engine grounded in segmentation, experimentation, personalization, and AI-enabled optimization.

Responsibilities

• Serve as the enterprise owner for digital performance marketing across the pre-transaction customer journey
• Translate enterprise and marketing priorities into scalable digital activation that drives growth and improves traffic quality
• Establish governance, decision frameworks, and performance forums across Marketing, Media, Digital Commerce, Product, and Analytics
• Build capabilities in audience strategy, experimentation, personalization, and AI-enabled optimization
• Set enterprise strategy and operating model for digital performance marketing
• Own audience segmentation, targeting frameworks, and personalization logic
• Lead cross-channel campaign activation across digital and merchandising surfaces
• Optimize non-transactional digital experiences including landing pages and messaging
• Partner with Media on channel strategy, traffic quality, and campaign performance
• Act as strategic advisor during campaign planning to ensure digital readiness
• Partner with Digital Commerce & Experience to improve funnel performance and conversion

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
• 15+ years of experience in digital marketing, performance marketing, or growth leadership
• Proven success leading enterprise-scale customer acquisition and digital activation strategies
• Deep expertise in audience strategy, CRM, experimentation, and marketing analytics
• Experience partnering with media, product, analytics, and technology teams
• Strong executive presence and ability to lead in matrixed environments
• Track record of modernizing marketing through data, AI, and automation
• Experience in telecom, subscription, or e-commerce businesses preferred

About You

• A strategic operator who designs and evolves enterprise-wide models for scale
• A data-native thinker who uses analytics to drive decisions and outcomes
• An innovator focused on AI-enabled marketing and personalized experiences
• A cross-functional leader who aligns teams and influences without authority
• An experimenter who continuously tests, learns, and optimizes
• A clear, confident communicator with strong executive presence

Compensation

Base Pay Range: $257,800 - $348,800 Corporate Bonus Target: 50%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as qualifications and experience, so the actual starting pay will vary within this range. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year.

Benefits

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Career Growth

Never stop growing!

As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

Equal Opportunity Employer

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.