Vice President of E-Commerce

About Savannah Friedkin Jewelry

Founded in 2024, Savannah Friedkin Jewelry is a modern fine jewelry house rooted in sustainability. Built around the belief that beauty lives in imperfection, every piece is crafted from recycled 14-karat gold and climate neutral, ethically grown diamonds, a balance of conscience and luxury. Savannah Friedkin Jewelry now enters a pivotal scaling phase, evolving from a promising creative studio into a globally recognized brand. The company is seeking a Vice President of E-Commerce reporting directly into the CEO to translate creative momentum into digital growth. The Vice President of E-Commerce will own the full-funnel digital marketing strategy to drive brand awareness and revenue growth through expansion into new marketing channels and optimization of existing efforts. This role will own the digital media budget and oversee digital merchandising and marketing efforts to optimize performance —from acquisition to conversion to retention—while ensuring a seamless and elevated brand experience consistent with the company’s identity.

A Day In The Life

As a VP, E-Commerce - SFJ You Will

• Develop a comprehensive e-commerce strategy aligned with overall business goals.
• Lead day-to-day management and execution of all digital initiatives to drive brand growth, client engagement, and revenue.
• Own website experience, UX/UI, digital merchandising, and conversion rate optimization.
• Own E-Commerce P&L, including revenue forecasting, budgeting, and margin optimization.
• Establish dashboards and reporting to monitor performance.
• Use data to drive decision-making across digital marketing, merchandising, and UX.
• Own campaign planning and go-to-market calendars.
• Oversee performance marketing (paid search, social, affiliates).
• Lead SEO strategy to drive visibility and traffic.
• Optimize customer acquisition cost (CAC) and lifetime value (LTV).
• Lead creation and deployment of CRM campaigns (direct mail, email and SMS).
• Own the full-funnel growth roadmap integrating paid media to scale efficiently.
• Implement A/B testing, personalization, and data-driven improvements.
• Ensure mobile-first excellence and fast site performance.
• Optimize product launches and inventory flow.
• Use analytics to inform product performance and customer preferences.
• Oversee e-commerce platforms and manage integrations across payments, fulfillment, and CRM systems.
• Leverage data and performance insights to inform segmentation and personalization to increase engagement.
• Measure and refine strategies based on customer behavior and funnel performance.
• Identify and scale acquisition strategies to ensure year-round new customer growth.
• Ensure seamless checkout and order management.
• Oversee operations including shipping, returns, and customer service experience.

What We Need From You

• Bachelor's Degree or equivalent work experience required
• 10-12 years of experience in e-commerce, growth marketing, or digital leadership Required
• Proven track record of scaling DTC revenue and managing multimillion-dollar online businesses
• Track record of customer acquisition growth, and conversion improvement
• Deep understanding of performance marketing, CRM, and digital analytics
• Preferred experience with premium/luxury branding and storytelling online
• Data-driven, high energy, and deeply motivated by building brands through digital initiatives
• Effective problem solver

Physical Requirements

The physical requirements described here are representative of those that must be met by an associate to successfully perform the essential functions of the job. While performing the duties of the job, the associate is on a daily basis to analyze and interpret data, communicate, and remain in a stationary position for a significant amount of the work day and frequently access, input, and retrieve information from the computer and other office productivity devices. The associate is regularly required to move about the office and around the corporate campus. The associate must frequently move up to 10 pounds and occasionally move up to 25 pounds.

Travel Requirements

• 20% domestic travel, as needed.

Join Us

The Friedkin Group and its affiliates are committed to ensuring equal employment opportunities, including providing reasonable accommodations to individuals with disabilities. If you have a disability and would like to request an accommodation, please contact us at TalentAcquisition@friedkin.com. We celebrate diversity and are committed to creating an inclusive environment for all associates.

We are seeking candidates legally authorized to work in the United States, without Sponsorship.