VP of Marketing

About Vapi

• We’re creating the shift to voice as humanity’s default interface
• We’re the most configurable platform for deploying voice agents
• We’ve grown to over 700k developers in two years, adding 2,000+ every day
• Try talking to Vapi now! https://vapi.ai/

Why We’re Hiring This Role

• We’re looking for a VP of Marketing to own our full go-to-market narrative and growth engine as we scale from early traction (600K+ developers) to category leadership in voice AI
• This is a builder role focused on creating a high-performance, developer-first marketing system that supports both PLG growth and enterprise pipeline
• You will partner directly with the founders to define the category, sharpen positioning, and translate technical depth into market impact

What You’ll Do

30 Day:

• Build a deep understanding of Vapi’s product, developer motion, and enterprise GTM strategy
• Audit current marketing channels, growth loops, and attribution systems
• Align with founders and GTM leadership on positioning, priorities, and success metrics

60 Day:

• Establish marketing operating cadence (OKRs, pipeline reviews, reporting)
• Refine positioning and messaging across developer and enterprise audiences
• Begin scaling high-impact growth channels (content, SEO, developer engagement)

90 Day:

• Launch a cohesive marketing engine spanning developer growth, product marketing, and demand generation
• Implement clear attribution and resource allocation across channels
• Deliver measurable impact on developer activation and enterprise pipeline generation

Who You Are

• You’ve scaled a developer-first or infrastructure product from early traction to meaningful growth (e.g. $30M to $100M ARR or 100K to 1M+ users)
• You understand both PLG and enterprise GTM motions and how to balance them effectively
• Product marketing is your core strength. You can translate complex technical systems into compelling narratives
• You operate at a VP/CMO level with strong ownership, judgment, and bias for action
• You’ve worked in lean, high-growth environments and know how to prioritize ruthlessly
• Bonus: Experience in voice AI, real-time systems, or conversational AI

Why Vapi

• Generational impact: Build the human interface for every business
• Ownership culture: 70% of the company are previous founders
• Kind team: The founders, Jordan and Nikhil, are Canadians
• Tier-1 Investors: YC, KP seed, Bessemer Series A

What We Offer

• Real stake: We offer a competitive salary and excellent equity ownership
• Comprehensive health coverage: medical, dental, and vision plans
• Team love: We love hanging out, and we do quarterly off-sites
• Flexible time off: take what you need
• More: catered meals, transportation, gym, and a $10k annual L&D budget