Web Analyst

About

The Ignition Group is one of Africa's largest providers of technology, media, telecommunication and financial services, and is built around a powerful purpose - to make life better through innovative technology.

We approach markets that are traditionally complex and contested, and then simplify them, making life easier for consumers, and business more efficient for our partners.

Ignition, a central business vertical to the Ignition Group, was founded in 2002, by brothers Sean and Donovan Bergsma. Ignition Group, now one of Africa’s largest investors in technology, media, telecommunications and financial services sectors, provides a platform for sustainability and success.

With a staff complement of nearly 3 000 people, we have a team of experts in the fields of IT, Finance, Marketing, Human Resources, Sales, Development, Compliance, Customer Care, Training and Support. Ignition Group has built a sound infrastructure to support a number of business verticals within the Group, allowing the business verticals to swiftly develop, innovate, adapt and support our Business Partners and strategies.

Web & Digital Performance Analytics

• Own the implementation, maintenance, and governance of web analytics tools across all digital platforms.
• Monitor website and digital platform performance, including traffic, journeys, funnels, and conversion metrics.
• Provide regular and ad hoc performance reports with clear business insights.
• Track and analyse digital KPIs including sessions, users, engagement rate, bounce rate, conversions, and digital revenue.

User Behaviour & Journey Analysis

• Analyse user journeys to identify drop-off points, friction areas, and optimisation opportunities.
• Perform cohort, segmentation, and path analysis to understand customer behaviour.
• Support UX and product teams with behavioural insights to improve usability and experience.

Data-Driven Optimisation

• Support A/B and multivariate testing initiatives to improve conversion and engagement.
• Measure the impact of marketing campaigns, content, and product changes.
• Provide recommendations to improve acquisition funnels, onboarding, and conversion performance.

Tagging, Tracking & Data Integrity

• Work closely with technology teams to define and manage tagging frameworks.
• Ensure data accuracy, consistency, and compliance across all tracking solutions.
• Perform routine data audits and quality checks.

Stakeholder Reporting & Enablement

• Translate complex data into clear, actionable insights for non-technical stakeholders.
• Present insights and performance trends to marketing, product, and leadership teams.
• Act as a trusted digital measurement advisor to the business.
• Relationship management with enterprise providers.

Requirements

• Degree in a relevant field such as Data Analytics, Statistics, Marketing, Computer Science, or Information Systems.
• Google Analytics, Adobe Analytics, or similar analytics certification advantageous.
• Training in SQL, data visualisation, or statistical analysis advantageous

Experience:

• At least 3 - 5 years' experience in a Web Analyst, Digital Analyst, or Data Analyst role.
• Proven experience working with digital analytics platforms such as Google Analytics or Adobe Analytics and google tag manager are essential.
• Experience in conversion rate optimisation (CRO) and A/B testing.
• Understanding of Google search engine optimisation or AEO is advantageous.
• Strong experience working with website, mobile, and digital campaign data.
• Experience working in agile or product-led environments.
• Demonstrated experience in delivering insights that drive measurable business outcomes