Senior Analyst, Marketing Science

About

The Senior Analyst, Marketing Science partners with stakeholders to answer key business questions by analyzing data, uncovering meaningful insights, presenting findings, recommending improvements, and enabling data-driven decision-making to support organizational goals and enhance connection to resources and care.

Responsibilities

• Support critical reporting workstreams for organization-level and executive-level reporting, particularly related to Marketing's impact on institutional demand.
• Assist with the creation and ongoing management of data tables for use in various data applications.
• Monitor and report on performance for various aspects of the Marketing and Communication ecosystem using data visualization, decks, and other forms of communication.
• Conduct focused analyses to answer business questions by joining and transforming disparate data to establish clear takeaways.
• Work with Analytics, IT, and Marketing stakeholders to help build, optimize, scale, and manage the Business Intelligence ecosystem.
• Collaborate with internal stakeholders and agency or vendor partners to ensure alignment and deliver strong Marketing Analytics insights.
• Champion a hybrid Service and Self-Service analytics model within Marketing and Communication by educating peers and building scalable solutions.
• Manage workspaces, data refresh processes, dataflow creation, and continuously improve data processing efficiency, including automation where possible.
• Improve taxonomy, processes, and technical infrastructure that support data initiatives across the organization.

Required Skills & Experience

• 3+ years of experience working in a Marketing Analytics role.
• Experience with SQL and various downstream data applications including business intelligence tools.
• Working knowledge of common marketing data types, including web and mobile analytics, advertising analytics, and phone tracking.
• Ability to understand the context of data and apply it to inform business analysis.
• Strong verbal and written communication skills with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
• Intrapreneurial mindset with a focus on continuous improvement in both deliverables and processes.

Preferred Skills & Experience

• Experience with Microsoft PowerBI, Databricks, dbt.