Website Manager / Marketing Analyst

About

Are you ready to transform the corporate wellness industry with us?

We are looking for a Website Manager / Marketing Analyst (m/f/d) to join our mission at EGYM Wellpass and play a key role in the performance of our main acquisition channel: our website.

In this role, you will be at the heart of our digital strategy, driving the evolution of the site, optimizing conversion, and coordinating internal and external teams to maximize lead generation internationally.

Does this sound exciting? If you are passionate about data, performance, and continuous improvement, don’t miss this opportunity and apply now to join our team!

Responsibilities (Your daily workout)

Project Management & Coordination

• Website projects: Manage website updates from start to finish (prioritization, coordination, delivery).
• Cross-functional coordination: Serve as the main point of contact between Marketing, Product, Content teams, and external partners.
• Prioritization: Structure and arbitrate requests based on business impact.

Website Maintenance & Performance

• Continuous maintenance: Ensure content, pages, and optimizations are up-to-date and functioning correctly.
• Agency collaboration: Manage and challenge external agencies to ensure performance goals are met.

CRO & Optimization

• Conversion rate optimization: Improve visitor → lead conversion rates.
• Data analysis: Leverage analytics tools (Hotjar, Google Analytics, etc.) to understand user behavior.
• Test & Learn: Implement A/B tests and foster a continuous improvement mindset.

Tools, Collaboration & Business Impact

• Performance monitoring: Track key KPIs related to lead generation and website performance.
• International vision: Contribute to the performance of websites across multiple markets (France, Belgium, Germany…).
• Continuous improvement: Suggest optimizations based on data and team feedback.

Training Objectives (Your 6-month training objectives)

• Product & market onboarding: Master Wellpass offerings and associated business objectives.
• Tool mastery: Get up to speed with analytics and monitoring tools (Google Analytics, Hotjar…).
• Structuring: Organize priorities and streamline internal request management.
• Performance: Significantly improve conversion rates (~5% target).
• Delivery: Ensure smooth project execution recognized by internal teams.
• Impact: Position the website as a strategic international lead-generation channel.

Benefits (Your equipment & benefits)

• Wellness: Wellpass subscription with access to a wide range of sports and wellness clubs, shareable with colleagues.
• Mentorship: Exchange knowledge and develop across teams and sites via our self-organized mentoring platform.
• Tools: Laptop, monitor, mouse, headset, and all necessary work tools.
• Health: Alan health insurance with 50% coverage, including family.
• CSE perks: Access to various discounts for leisure, travel, and events.
• Meal vouchers: Swile €9.50/day, with €5 covered by the company.
• Transport: 50% subsidy on Pass Navigo.
• Remote work: Up to 3 days per week.
• Nutrition: Fresh fruit basket delivered weekly at the office.