Account Manager – Marketing

Role Summary/Purpose:

The Account Manager is responsible for both managing & cultivating strong partnerships with key strategic clients/businesses, delivering against client campaign business goals, delivering complex campaigns across multiple marketing execution channels and supporting the continual evolution and integration of holistic planning and delivery for the business.

Essential Responsibilities:

• Leverage campaign strategy & execution expertise to drive optimization & efficiency within client campaigns & deliver on key business strategic initiatives with a diligent focus on safety & soundness
• Manage campaign execution across multiple marketing channels including direct mail, email, paid media, earned media & Marketplace
• Forge strategic relationships with client teams as a trusted advisor and influencer bringing thought leadership and guidance to every conversation by sharing knowledge, encouraging dialogue on insights, and demonstrating strategic thinking
• Help clients achieve their goals and stay ahead of industry trends, anticipating their needs and leveraging industry knowledge to provide solutions to challenges that align with business goals
• Lead cross functional client marketing meetings and collaborate with functional experts to develop execution program solutions to achieve strategic client objectives in New Accounts, Sales, and Net Income goals, optimize marketing opportunities, and share best practices
• The candidate may, at times, act as Agile team scrum master; manage strategic client projects and lead process improvements across all channels
• Serve as liaison and central point of contact with marketing teams for milestone tracking, change control requests, process exceptions, as well as omni channel optimization opportunities
• Establish and lead regular campaign portfolio review operating process with client marketing teams to drive execution progress, proactively address roadblocks, optimize marketing opportunities, and share best practices
• Partner with internal teams to plan & forecast channel capacity, prioritize campaigns, and proactively manage workload balancing to support the strategic priorities of the business and governance requirements
• If needed, drive and coordinate client marketing campaign incident management and corrective actions; partnering with remediation subject matter expects and compliance teams
• Build relationships/networks across key functional areas that support marketing execution plans
• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor’s Degree OR in lieu of degree high school diploma/GED and 5+ years of professional experience in sales, marketing, operations in a corporate environment
• A minimum of 4 years of marketing experience to include Project Management and client relationship experience

Desired Characteristics:

• Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution; and proven ability to work cross functionally, as well as within own function
• Proven client relationship management skill sets, experience developing plans and consistently meeting deadlines
• Project management experience leveraging the Workfront platform for campaign execution
• Excellent organization, communication & critical thinking skills, the ability to navigate in a fast-paced environment, the ability to synthesize information, connect the dots and anticipate needs/impacts across the business
• Agile skill sets, team, process, tools and/or methods experience, a plus
• Demonstrated experience with tactical omnichannel execution across multiple channels and a general understanding of Paid Media execution components including tagging, trafficking, digital audiences (Liveramp) for Search, Social, Display/Programmatic and Affiliate
• Be curious and embrace change; be a catalyst for new ways of thinking and delivering for the business