Advertising Specialist

Introduction

My client, a leading fashion retailer in Cape Town, has an exciting new vacancy for an Advertising Specialist in their Marketing Team. The position reports to a Marketing Manager, and the advertising support is for the commercial teams that offer financial services to their customers. Exposure in a financial setting with exposure to financial products would be an advantage.

Job Purpose

To execute the promotional calendar from end to end according to guidelines, timelines, specifications, and within budget on all relevant platforms.

Duties & Responsibilities

Advertising Operational Plan

• Execution and coordination of the Advertising operational plan set out on Promo grid and Seasonal creative.
• On all marketing platforms (ATL, BTL, Digital, PR & social, DM).

Reporting and Administration

• Collection, analysis, and interpretation of:
  • Post-campaign analysis
  • Campaign administration and all relevant administration (RMS, Monday.com, filing artwork on MS SharePoint, media schedule approvals, presentations)
• Budget management.

Marketing Strategy Focused Initiatives/Projects

• Manage and drive competitions, engagement initiatives, activations, and innovations in your area.

Management

• Expense Management
• Stakeholder management
• Manage / drive collaboration

Desired Experience & Qualification

Experience Required

• Essential: A minimum of 3 year's relevant marketing experience gained in a marketing/ advertising/ agency environment.
• Preferred: Retail experience.

Qualifications Required

• Essential: A Degree/National Diploma in marketing/advertising or an equivalent qualification.

Job Related Knowledge and Skills Required

• Knowledge Required:
  • Core marketing and advertising knowledge: Including marketing fundamentals, advertising principles, brand strategy, and omnichannel marketing.
  • Financial services & Product knowledge: Consumer credit basics, customer psychology in finance, and regulatory awareness.
  • Digital advertising & Analytics: Which includes performance marketing, customer acquisition & conversion funnels, and data analytics.
  • Creative & Content Knowledge: Trust-building communication, creative direction, copywriting & messaging, loyalty messaging, plus cross-promotion communication.
  • Audience & Market understanding: Retail marketing, customer personas, and CRM & personalisation.

Package & Remuneration

• Monthly salary

Interested?

Advertising