Assistant Brand Manager - Beauty & Hair Care

Assistant Brand Manager - LBP & Indulekha, BD

Job Title: ABM – Love Beauty & Planet & Indulekha (Brand Development) [Designation may vary based on candidature fitment] Work Location: Mumbai HQ Function/BU: Beauty & Wellbeing, Marketing

Crafting innovation mixes: • Work on identifying consumer opportunities, hair care trends, and global trends that have launch potential in India • Crafting the right marketing mix (including pricing, positioning, product & packaging) • Brief and create communication for the delivery along with the innovation (working in conjunction with CMI & Creative Agencies) • Lead product and packaging development for the innovation, including consumer testing • Crafting a sharp proposition for the innovation that translates into a comms brief, a digital assets brief • Strong understanding of consumers, shoppers & creators, overall beauty & hair care landscape • Huge bias for action to track consumer trends, global trends, and proactively tracking competition launches, actions

Consumer Pulse: • Put the consumer at the heart of all strategy and execution. • Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth.

Project management: • Strong project management skills to lead cross-functional teams for end-to-end project delivery • Lead the Cross-Functional Project Team for the delivery of the project. (Including R&D, SC, Finance, and CMI) • Ensure OTIF delivery of all launch networks right from the mix brief to the business case, working with all cross-functional teams to land the network • Keeping track of post-launch evaluation, consumer feedback, ecom ratings & reviews, and business case achievement to understand launch performance

Key Skills & Requirement: • Master’s degree in Marketing or Business Administration. • Excellent written and verbal communication skills in English. • Minimum 4+ years of experience in marketing or marketing services • Strong Project Management skills. Experience in leading cross-functional teams to deliver projects. Understands customers and shoppers. • The candidate should display a very high Bias for action, a global mindset, consumer centricity & project management skills. • Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour • Passion for sustainability would give you a competitive edge Experience Level Mid Level