Assistant Manager- Product and Business Marketing

As an experienced Product Marketing & Business Marketing professional, your role at Incedo will involve designing and managing go-to-market strategies focused on demand generation and new customer acquisition, developing product messaging, and driving market positioning for Incedos products and solutions. You will have a dual reporting to the Head of Marketing and work closely with the Head of Products, Product Management, Business Unit Heads, Sales, and Marketing teams.

Key Responsibilities: - Develop and execute a marketing plan for the products, Industry verticals, and service offerings in conjunction with the respective business and marketing team, focusing on product awareness and demand generation for acquiring new customers. - Develop product positioning and messaging that resonates with target buyer personas, collaborating with product management. - Understand and document the buyer's process, drive changes to sales and marketing processes based on insights, and own market intelligence on B2B buyers. - Plan and execute multi-channel programs and campaigns for lead generation, sales pipeline, and new customer acquisition. - Research and understand the competitive landscape to assess the effectiveness of marketing programs and plan product launches. - Drive thought leadership around products through speaking engagements and written works, and develop sales enablement and marketing collaterals. - Resolve campaign issues, identify process improvements, build frameworks for marketing initiatives, and drive collaboration across teams.

Qualifications Required: - MBA from a reputable institute and 3-6 years of global product marketing experience in B2B digital/enterprise software, SaaS product companies. - Proven experience in driving demand generation for B2B software products resulting in leads, pipeline, and new customer acquisition. - Excellent communication and content creation skills, proficiency in CRM, marketing automation, and digital marketing tools. - A strategic thinker with a curious, creative, data-driven, detail-oriented mindset and strong analytical capabilities. - Ability to work independently, manage multiple initiatives simultaneously, understand complex software products, track ROI effectively, and interact with various stakeholders.

(Note: Any additional details about the company were not mentioned in the provided job description.) As an experienced Product Marketing & Business Marketing professional, your role at Incedo will involve designing and managing go-to-market strategies focused on demand generation and new customer acquisition, developing product messaging, and driving market positioning for Incedos products and solutions. You will have a dual reporting to the Head of Marketing and work closely with the Head of Products, Product Management, Business Unit Heads, Sales, and Marketing teams.

Key Responsibilities: - Develop and execute a marketing plan for the products, Industry verticals, and service offerings in conjunction with the respective business and marketing team, focusing on product awareness and demand generation for acquiring new customers. - Develop product positioning and messaging that resonates with target buyer personas, collaborating with product management. - Understand and document the buyer's process, drive changes to sales and marketing processes based on insights, and own market intelligence on B2B buyers. - Plan and execute multi-channel programs and campaigns for lead generation, sales pipeline, and new customer acquisition. - Research and understand the competitive landscape to assess the effectiveness of marketing programs and plan product launches. - Drive thought leadership around products through speaking engagements and written works, and develop sales enablement and marketing collaterals. - Resolve campaign issues, identify process improvements, build frameworks for marketing initiatives, and drive collaboration across teams.

Qualifications Required: - MBA from a reputable institute and 3-6 years of global product marketing experience in B2B digital/enterprise software, SaaS product companies. - Proven experience in driving demand generation for B2B software products resulting in leads, pipeline, and new customer acquisition. - Excellent communication and content creation skills, proficiency in CRM, marketing automation, and digital marketing tools. - A strategic thinker with a curious, creative, data-driven, detail-oriented mindset and strong analytical capabilities. - Ability to work independently, manage multiple initiatives simultaneously, understand complex software products, track ROI effectively, and interact with various stakeholders.

(Note: Any additional details about the company were not mentioned in the provided job description.)