Brand and Marketing Assistant

Requirements

• Proven experience managing and optimizing PPC campaigns on Google Ads and Meta platforms
• Strong knowledge of Google Ads formats (search, display, video, shopping, app campaigns)
• Hands‑on experience with Facebook Ads Manager, Instagram Ads, Audience Insights, retargeting, and lookalike audiences
• Expertise in keyword research, ad copy creation, and A/B testing
• Ability to set up, manage, and optimize budgets, bids, and bidding strategies
• Experience with KPI definition, dashboard creation, and performance reporting
• Understanding of conversion rate optimization (CRO) and attribution modeling
• Strong analytical skills with ability to interpret data and derive actionable insights
• Excellent communication and collaboration skills for cross‑functional teamwork

Responsibilities

• Accountable for all PPC campaigns such as search, display, YouTube, and Meta ads
• Develop, implement, and manage paid search and paid social campaigns to generate high‑quality leads
• Set up, manage, and optimize Meta ads on Facebook and Instagram, including defining campaign objectives, audience targeting, and ad creatives
• Conduct keyword research, create ad copies, and perform A/B testing for Google Ads
• Demonstrate expertise in Meta advertising tools like Facebook Ads Manager, Instagram Ads, Audience Insights, Retargeting, and Lookalike Audiences
• Understand various Google Ads formats like Search Ads, Display Ads, Video Ads, Shopping Ads, and App Campaigns
• Review end‑to‑end PPC strategy on Google and Meta and continuously optimize campaigns for high ROI
• Establish relevant KPIs, targets, and utilize dashboards for performance tracking and optimization
• Drive improvements in ROI and cost per acquisition (CPA) by running tests, experiments, and utilizing attribution tools
• Track and optimize the entire funnel from impressions to conversions for all ads through A/B tests and CRO techniques
• Plan and implement budget schedules to achieve revenue goals, manage budget allocations, bid strategies, and optimize for ROI
• Collect and analyze data to identify trends, insights, and performance issues; provide internal reports on campaign effectiveness
• Collaborate with cross‑functional teams to design messaging strategies, evaluate new technologies, optimize audience targeting, and create compelling ad creatives and landing pages
• Measure and improve website traffic, monitor competitor activity, and stay updated on digital marketing trends

Skills