Brand and Operations Manager (Marketing)

Introduction

● Drive Growth: Manage the full-funnel marketing (Acquisition and Retention)

● Modernise Operations: Identifying and implementing AI tools and automated processes to improve team efficiency.

● Coordinate Experience: Manage the centralised campaign governance process to ensure a consistent, non-overlapping experience across all business units

Duties & Responsibilities

● Portfolio Management: Compile, plan, and execute all marketing and communication deliverables

● Cross-Functional Governance: Establish and maintain a Centralised Campaign Calendar.

● Marketing Enablement: Proactively audit "traditional" marketing processes and implement modern alternatives using AI tools (for content, data, or research) and automation stacks (Zapier, CRM workflows).

● Full-Funnel Execution: Manage the lead generation journey, from initial Aquisition to Retention.

● Content & Collateral: Develop high-quality marketing collateral with a heavy emphasis on technical copywriting and digital-first content.

● Stakeholder Alignment: Manage the briefing process to ensure marketing delivery aligns with commercial targets.

● Reporting: Maintain and report on monthly expenditure and campaign performance (ROI, conversion rates, and adoption metrics).

Desired Experience & Qualification

● Business or Marketing-related degree.

● 5+ years of experience in a Brand Management or Marketing Operations role.

● Proxy Tech Experience: Proven experience with Marketing Automation (e.g., Salesforce, HubSpot) or workflow automation tools.

● AI Literacy: Demonstrated practical use of AI tools (GenAI for content, analysis, or productivity) within a professional marketing environment.

● Experience marketing technology/professional services to B2B or small business audiences

Package & Remuneration

R480 000 - R600 000