Brand Manager

About

Our client, a dynamic player in the FMCG sector, is looking for an ambitious Brand Manager to lead their premium beverage portfolio in George, Western Cape, ZA. This is a fantastic opportunity to take ownership of established brands and drive their growth in a competitive market. You will be responsible for developing and executing comprehensive brand strategies, from market analysis and consumer insights to campaign development and product innovation.

Your Role

Your role will involve in-depth market research to identify emerging trends, competitive landscapes, and consumer needs within the South African beverage market. You will translate these insights into actionable brand plans, setting clear objectives and KPIs. This includes managing the marketing budget effectively, overseeing advertising and promotional activities, and collaborating with sales teams to ensure successful execution in trade. You will also work closely with product development, supply chain, and external agencies to ensure brand consistency and deliver successful product launches and renovations.

What We're Looking For

The ideal candidate will have a proven track record in brand management within the FMCG industry, preferably with experience in the beverage category. A Bachelor's degree in Marketing, Business Administration, or a related field is essential, with a postgraduate qualification being an advantage. You must possess strong analytical, strategic thinking, and project management skills. Exceptional communication and presentation abilities are required to effectively influence stakeholders and lead cross-functional teams.

This is an on-site role based in George, Western Cape, ZA, offering significant autonomy and the chance to make a real impact on a high-profile brand portfolio.