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Category Marketing Manager

Maple Leaf Foods Inc.

Canada · On-site Full-time Mid Level Today

About the role

About

Elevate your marketing career with Maple Leaf Foods as a Category Marketing Manager. Emphasizing growth strategies, you'll navigate the dynamic CPG sector, leveraging consumer insights for impactful innovations.

In this key role, you will develop and execute category strategies that enhance market share and channel growth. Your hands-on experience in project management and critical thinking will enable you to address consumer challenges through innovative product development. Collaborate effectively with cross-functional teams, including Revenue Growth Management, to drive successful launches and ensure effective brand communication.

Key Responsibilities:

  • Develop and implement category growth strategies
  • Drive consumer-centric product innovations
  • Collaborate with Brand team on category-specific management
  • Optimize pricing and promotional strategies with Revenue Management
  • Analyze market trends and provide actionable insights

Requirements:

  • Bachelor's Degree with CPG experience
  • Proven track record in brand management
  • Proactive and results-oriented
  • Strong critical thinking and analysis skills
  • Excellent leadership and team collaboration abilities

Bring your strategic leadership and analytical skills to shape the future of marketing at Maple Leaf Foods.

Skills

Brand ManagementCPGMarketing

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