Content Author

Insight Global is seeking a Content Author to join a Big 5 banking client's digital marketing team to help grow online presence and customer engagement for enterprise web channels. The ideal candidate will be responsible for executing and optimizing digital pages across various channels, with a primary focus on public-facing web.

Responsibilities

• Reporting to the Senior Manager, the Content Author is responsible for providing day to day support in delivering strategies and tactical plans that align with broader corporate and brand marketing strategies for the assigned Line of Business (LOB).
• Collaborate with content and design (UX) team to create and update web pages, ensuring proper functionality, usability, and mobile responsiveness across all platforms.
• Edit, QA and publish content for web pages using a content management system (CMS), ensuring it aligns with brand guidelines and SEO best practices.
• Ensure content aligns to requirements including content links and visible and non-visible content
• Reporting to the Senior Manager, the Content Author is responsible for providing support in delivering strategies and tactical plans that align with broader corporate and brand marketing strategies for the assigned Line of Business (LOB).
• Measure project and site performance
• Team with Senior Manager and Digital Managers to ensure that all initiatives and projects are aligned to digital strategy.
• Work with internal business groups to ensure web representation meets their product and marketing needs
• Work with all LOBs and Senior Manager to maximize online space.

Required Skills & Experience

• 1-2 years experience in digital marketing
• Public-facing web experience (web page maintenance, updates, and optimizations)
• CMS experience
• Experience optimizing and maintaining web pages
• Strong stakeholder management skills
• Analytical mindset
• Basic Project Management skills
• Great communication, hunger for developing skills, and a self-starter mentality

Nice to Have Skills & Experience

• Accessibility knowledge and experience
• High-level frontend development knowledge (HTML and CSS)
• Previous banking experience
• Contentful experience