CRM & Lifecycle Marketing Consultant

Key Responsibilities

• Define and drive lifecycle marketing strategies across international markets, ensuring alignment across acquisition, onboarding, engagement, retention, and reactivation stages
• Enable execution of 1:1 fan journeys across channels such as email, SMS, push, in-app, and web, with a strong emphasis on personalization and contextual relevance
• Utilize behavioral, transactional, and engagement data to inform segmentation, targeting approaches, and next-best-action frameworks
• Establish and scale structured experimentation and optimization practices to improve campaign and lifecycle performance
• Support the evolution of a centralized managed services model that operates as an internal agency serving partners globally
• Develop and refine execution frameworks including intake processes, prioritization logic, SLAs, and delivery standards
• Ensure consistent and high-quality delivery across markets, languages, and time zones while balancing speed and accuracy
• Oversee daily operations of a distributed global team, including full-time, contingent, and partner resources
• Implement operating cadences, workflow governance, QA processes, and training standards to support high-volume execution
• Drive capacity planning and resource allocation to align with partner demand and seasonal fluctuations
• Partner with Data, Analytics, and MarTech teams to activate fan data within CDPs and journey orchestration platforms
• Ensure lifecycle programs leverage unified fan profiles, audience intelligence, and available real-time signals
• Translate platform capabilities into scalable personalization and targeting use cases that drive measurable impact
• Ensure lifecycle marketing execution adheres to established data governance and privacy standards across regions
• Apply GDPR and market-specific regulatory requirements to campaign design, audience activation, and data usage
• Collaborate with Legal, Data, and Technology teams to embed compliance into operational processes
• Act as a key operational partner on lifecycle marketing execution, best practices, and performance improvement
• Drive adoption of centralized services through reliable delivery, clear communication, and demonstrated value
• Identify risks, bottlenecks, and optimization opportunities, and escalate with actionable recommendations
• Define and monitor lifecycle KPIs across markets, including engagement, conversion, retention, and LTV metrics
• Partner with Analytics teams to develop reporting frameworks, dashboards, and performance insights
• Use data-driven insights to continuously refine journeys, segmentation strategies, and channel effectiveness

Required Qualifications

• 8+ years of experience in CRM, lifecycle marketing, or performance marketing, ideally within global or multi-market environments.
• Background in sports, media, entertainment, or other fan-centric industries
• Demonstrated experience building and scaling 1:1 lifecycle programs across multiple channels
• Experience working within managed services, agency, or centralized delivery models
• Strong familiarity with CDPs, journey orchestration platforms, and multi-channel engagement tools
• Working knowledge of international data privacy regulations and their impact on marketing execution
• Experience managing distributed teams across geographies and time zones

Preferred Qualifications

• Experience supporting or scaling centralized marketing or internal agency models
• Strong understanding of lifecycle marketing frameworks and personalization strategies
• Experience collaborating cross-functionally with Data, Legal, and Technology stakeholders
• Exposure to experimentation frameworks, attribution models, and lifecycle measurement

Key Attributes

• Execution-focused leader with a strong orientation toward measurable outcomes
• Ability to translate data into relevant, personalized customer experiences at scale
• Highly organized and capable of managing multiple concurrent workstreams
• Strong communicator with the ability to influence across a matrixed organization
• Service-oriented mindset with a focus on enabling internal stakeholders
• Adaptable and solutions-driven in fast-paced, global environments