Demand Marketing Manager

About the Role

As a Demand Marketing Manager at Daxko, your role involves executing tactical program and project plans to generate new logo and whitespace pipeline in Club, Boutique, or Non-Profit markets. You will collaborate across marketing teams to refine campaign-specific strategies and ensure successful implementation to meet marketing-sourced pipeline and booking goals.

Responsibilities

• Understand the products and brands in the market, their unique value propositions, and how they synergize to effectively dominate their market.
• Identify the ideal customer profiles and personas in the market, including their pain points and buying criteria.
• Develop and implement quarterly demand generation plans to achieve annual marketing sourced pipeline targets for various programs such as events, digital marketing, sales campaigns, website CRO and SEO, advertising, and email nurtures.
• Coordinate with different marketing departments to adhere to best practices across all marketing channels.
• Manage the execution, tracking, and optimization of the marketing plan by collaborating with key stakeholders in operations, content, web, paid media, and events teams.
• Ensure timely reporting delivery and address any execution gaps impacting results and budget.
• Execute within the assigned budget to ensure a satisfactory return on marketing investment and efficient vendor management.
• Establish A/B Test plans and enhance campaign performance through optimized processes.
• Assist in setting tactical goals for the demand marketing team.
• Review and ensure quality assurance of all marketing deliverables to maintain consistency with brand standards and messaging quality.

Repeated Content

As a Demand Marketing Manager at Daxko, your role involves executing tactical program and project plans to generate new logo and whitespace pipeline in Club, Boutique, or Non-Profit markets. You will collaborate across marketing teams to refine campaign-specific strategies and ensure successful implementation to meet marketing-sourced pipeline and booking goals.

• Understand the products and brands in the market, their unique value propositions, and how they synergize to effectively dominate their market.
• Identify the ideal customer profiles and personas in the market, including their pain points and buying criteria.
• Develop and implement quarterly demand generation plans to achieve annual marketing sourced pipeline targets for various programs such as events, digital marketing, sales campaigns, website CRO and SEO, advertising, and email nurtures.
• Coordinate with different marketing departments to adhere to best practices across all marketing channels.
• Manage the execution, tracking, and optimization of the marketing plan by collaborating with key stakeholders in operations, content, web, paid media, and events teams.
• Ensure timely reporting delivery and address any execution gaps impacting results and budget.
• Execute within the assigned budget to ensure a satisfactory return on marketing investment and efficient vendor management.
• Establish A/B Test plans and enhance campaign performance through optimized processes.
• Assist in setting tactical goals for the demand marketing team.
• Review and ensure quality assurance of all marketing deliverables to maintain consistency with brand standards and messaging quality.

Qualifications

• Bachelor's Degree in a relevant field such as Marketing, Communication, or Business.
• Two (2) to Four (4) years of relevant experience.
• One (1) to two (2) years in B2B Marketing in a demand generation role.
• Proficiency in executing best practices for core marketing channels like email, digital, web, and content.
• Expertise in managing content and copy delivery for web pages, email, landing pages, and event copy.
• Strong time management skills with a track record of meeting deadlines and driving project team workback schedules and deliveries.
• Familiarity with SaaS marketing KPIs, benchmarks, and their application in program delivery.
• Ability to prioritize tasks and delegate when necessary.

Benefits (Full‑time Team Members)

• Hybrid work model
• Leave entitlements, hospitalization/caregiving leaves, paid parental leaves (Maternity, Paternity, & Adoption)
• Group Health Insurance, Accidental Insurance
• Tax‑saving reimbursements, Provident Fund (PF)
• Casual work environments, Company Events and Celebrations
• Performance achievement awards, Referral bonus
• Learning & Development opportunities

Diversity & Inclusion

Daxko is committed to fostering diversity in its workforce, encompassing various aspects such as thought, age, ability, nationality, ethnicity, orientation, and gender. The collective skills, perspectives, and experiences of all team members contribute to the vitality and success of the company's purpose and values.