DS
Digital Advertising Executive
Digital Shout
India ยท On-site Full-time Executive Today
About the role
About
As a Performance Marketing Executive at Digital Shout, your main responsibility will be to manage and optimize paid campaigns across Meta and Google platforms. You will collaborate closely with the internal creative and content teams to ensure lead generation and measurable campaign performance for multiple brands.
If you are passionate about performance marketing and data-driven campaigns, and possess the required qualifications, Digital Shout would love to hear from you.
Responsibilities
- Plan, launch, and optimize campaigns on Meta Ads (Facebook & Instagram) and Google Ads
- Monitor campaign performance and continuously improve results
- Work with the creative team to suggest ad creatives and messaging
- Conduct audience research and targeting strategy
- Track leads and campaign performance using analytics tools
- Prepare basic performance reports and insights for internal review
Requirements
- 1-3 years of experience in performance marketing
Requirements
- Hands-on experience with Meta Ads Manager and Google Ads
- Understanding of lead generation campaigns
- Basic knowledge of tracking, pixels, and conversion events
- Analytical mindset and willingness to experiment and improve campaigns
Responsibilities
- Plan, launch, and optimize campaigns on Meta Ads (Facebook & Instagram) and Google Ads
- Monitor campaign performance and continuously improve results
- Work with the creative team to suggest ad creatives and messaging
- Conduct audience research and targeting strategy
- Track leads and campaign performance using analytics tools
- Prepare basic performance reports and insights for internal review
Skills
Facebook AdsGoogle AdsMeta Ads
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