Digital Marketing & E-Commerce Coordinator

About the Company

Goshen Giant Group Limited is a diversified company with operations across food manufacturing, agriculture, logistics, and related industries. We are focused on building strong market presence through high-quality products, efficient distribution, and customer-driven growth strategies.

Role Overview

We are looking for a strong Marketing/digital Marketer to drive market entry, brand visibility, and early revenue generation for food products through a digital-first strategy, while coordinating initial commercial activities including customer engagement, distributor support, and sales tracking across local and international (diaspora) markets.

KEY RESPONSIBILITIES

1. Digital Marketing & Online Market Development (Primary Responsibility)

• Develop and execute a digital-first go-to-market strategy for Naturis Giant food products
• Create, manage, and optimize:
  • Company website (content, product pages, inquiries)
  • Social media platforms (Instagram, Facebook, TikTok, LinkedIn)
• Set up and manage e-commerce channels, including:
  • Amazon and other online marketplaces
  • Product listings, SEO optimization, pricing, and promotions
• Develop and manage content:
  • Product photography and videos
  • Brand storytelling targeted at local and diaspora audiences
• Execute digital campaigns and track performance (ads, engagement, conversions)
• Monitor and respond to customer inquiries, reviews, and feedback

2. Commercial Coordination & Sales Support (Secondary Responsibility)

• Coordinate onboarding of early-stage sales channels:
  • African shops and specialty stores
  • Restaurants and food service outlets
  • Small distributors (local and international)
• Manage inbound sales inquiries and convert leads into customers
• Maintain a customer and distributor database
• Track orders, sales activities, and customer interactions
• Prepare and maintain:
  • Product pricing sheets
  • Sales documentation
  • Customer communication records

3. Export & Market Expansion Support

• Support export sales coordination to:
  • USA, Canada, and Europe
• Liaise with:
  • Logistics and export documentation teams
  • International customers and distributors
• Identify opportunities within diaspora markets and support market entry initiatives

4. Sales Tracking, Reporting & Insights

• Track and report:
  • Online sales performance
  • Customer inquiries and conversion rates
  • Distributor engagement
• Prepare weekly performance reports covering:
  • Digital campaign results
  • Sales activities
  • Market feedback
• Provide insights to improve product positioning and marketing strategy

5. Brand Development & Market Positioning

• Ensure consistency of brand across all digital and commercial platforms
• Support packaging and labeling alignment with market expectations
• Contribute to positioning of products in competitive markets

SCOPE LIMITATIONS

This role is execution-focused and interim in nature. It does NOT include:

• Strategic commercial leadership or full sales management
• Major distributor negotiations or contract structuring
• Large-scale pricing strategy decisions
• National/international sales network development at scale

These will transition to the Director, Commercial Operations (DCO)

KEY PERFORMANCE INDICATORS (KPIs)

• Growth in website traffic and social media engagement
• Number and quality of product listings on e-commerce platforms
• Lead generation and conversion rates
• Number of onboarded retailers/distributors
• Early-stage revenue from food product sales
• Customer feedback and satisfaction metrics

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in:
  • Marketing, Business Administration, Digital Media, or related field
• 2–5 years experience in:
  • Digital marketing
  • E-commerce (Amazon experience is an advantage)
  • Sales or customer engagement

SKILLS & COMPETENCIES

• Strong digital marketing and content creation ability
• Experience with e-commerce platforms and online sales tools
• Good communication and relationship management skills
• Basic commercial and sales understanding
• Analytical mindset (campaign tracking, data interpretation)
• Self-driven, proactive, and able to work independently

ROLE TRANSITION / CAREER PATH

This is an interim hybrid role.

Upon onboarding of the Director, Commercial Operations:

• Commercial coordination responsibilities will transition to the DCO team
• Role will evolve into one of:
  • Digital Marketing Specialist
  • E-commerce Manager
  • Brand/Marketing Executive

STRATEGIC IMPORTANCE

This role acts as the bridge between production and the market, ensuring that:

• Products gain visibility early
• Demand is created before full-scale production
• Initial sales channels are activated efficiently

This is a hands-on, high-impact role suited for someone who can operate at the intersection of digital marketing and early-stage commercial execution, with the agility to support a fast-growing FMCG business.